PROSPECTS AND OPPORTUNITIES
Hosiery’s status as a necessity is expected to limited retail value growth
In Sweden, hosiery is expected to continue facing challenges over the forecast period, with value growth set to remain limited due to its commodified nature and lack of visibility. The product's wear-and-tear issues and its typical multi-pack packaging will further restrict opportunities for value growth.
The sports and wellness trend will create an opportunity for innovation over the forecast period
While grocery retailers such as ICA and Coop are expected to maintain a strong share in hosiery, due to broad distribution and competitive pricing, these retailers are expected to face increasing competition from specialised sportswear brands and larger apparel retailers like H&M and KappAhl. The growing trend towards sports and wellness will continue to drive demand for specialised hosiery, including compression socks and items designed for specific needs, such as diabetic-friendly socks.
Retail e-commerce is expected to increase variety and drive sales of hosiery
Retail e-commerce is expected to become an increasingly important driver for hosiery sales in Sweden, enhancing the category's visibility and accessibility. While hosiery remains an add-on purchase for many consumers, online shopping is making it easier to add socks to a basket during other purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Sweden?
- Where is future growth expected to be most dynamic?
Hosiery in Sweden - Category analysis
KEY DATA FINDINGS
The category struggles to gain retail volume as fashion trends in hosiery are limited
Low-cost fashion brands retain the lead as hoisery is bought when shopping for other goods
A rising number of brands focus on sustainable materials to appeal to eco-conscious consumers
Hosiery’s status as a necessity is expected to limited retail value growth
The sports and wellness trend will create an opportunity for innovation over the forecast period
Retail e-commerce is expected to increase variety and drive sales of hosiery
Apparel and Footwear in Sweden - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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