PROSPECTS AND OPPORTUNITIES
Increasing fitness trend and the popularity of travelling to run marathons will boost demand for hosiery
In the future, increased awareness of fitness and the desire to get fit, driven by various TikTok and Facebook videos, will be a significant factor contributing to the expected retail volume and current value growth of hosiery in Vietnam. Furthermore, the trend of travelling to run marathons is anticipated to grow significantly throughout the country, driven by the government’s strategy to revitalise the tourism industry towards 2030.
Sustainable products will contribute to the growth of hosiery in the future
Over the forecast period, sustainable hosiery, such as products which incorporate green and recycled materials, is expected to continue to receive attention from both manufacturers and consumers, due to the rise of the net zero lifestyle. Achieving net zero emissions has been promoted strongly by the government, as it has stated that achieving net zero emissions by 2050 is an inevitable development goal for the world, mainly expected to be achieved through a strong energy transition and low emissions developments.
Retail e-commerce will account for a higher share of hosiery distribution in the future
Over the forecast period, retail e-commerce is expected to continue to grow strongly in terms of the distribution of hosiery, due to the rise of different forms of online shopping. Many consumers now prefer to purchase hosiery from internet retailers such as Shopee, Lazada, and Tiki, or through social networks such as Facebook.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Vietnam?
- Where is future growth expected to be most dynamic?
Hosiery in Vietnam - Category analysis
KEY DATA FINDINGS
Hosiery records growth in value and volume terms in 2024
Unbranded and counterfeit products continue to dominate
Non-sheer hosiery experiences the fastest growth in value terms in 2024
Increasing fitness trend and the popularity of travelling to run marathons will boost demand for hosiery
Sustainable products will contribute to the growth of hosiery in the future
Retail e-commerce will account for a higher share of hosiery distribution in the future
Apparel and Footwear in Vietnam - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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