COMPETITIVE LANDSCAPE
Leading companies and brands anchor a fragmented landscape
The competitive landscape in Vietnam remains fragmented, with unbranded and local products comprising much of the category. Among formal players, Uniqlo Vietnam Co Ltd leads with 12% value share, followed by Yody Fashion JSC at 8% and Hoang Duong Trading & Service Co Ltd (Canifa) at 3%.
Digital-first local players emerge as credible challengers
Among emerging competitors, Coolmate (Fastech Asia Co Ltd) stands out for gaining traction through a digitalfirst approach and a clear focus on practical essentials, including hosiery. Its strategy emphasises comfort, material innovation and accurate fit, aligning with the expectations of young male consumers seeking reliable products for daily wear.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Vietnam?
- Where is future growth expected to be most dynamic?
Hosiery in Vietnam - Category analysis
KEY DATA FINDINGS
Practical styles and digital commerce expansion shapes modest category growth
Mobility-led demand and heavy discounting shape value growth
Nonsheer hosiery outperforms, boosted by travel and athletic needs
Advanced materials and functional design
Active lifestyles and performance features support future growth
Technology and sustainability set the direction for product innovation
Leading companies and brands anchor a fragmented landscape
Digital-first local players emerge as credible challengers
Online and social commerce gain momentum
Apparel and Footwear in Vietnam - Industry Overview
Economic pressures drive promotional intensity and digital acceleration
Price sensitivity and promotional intensity shape modest growth
Sustainability and innovation in materials reshape consumer appeal
AI and innovation expected to drive premiumisation
Online shopping and functional design to reshape retail landscape
Circular fashion and ethical production to gain momentum
International brands leverage digital agility to maintain leadership
Local brands compete on pricing and innovation amid economic pressure
Offline retains dominance whilst e-commerce accelerates share gain
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!