COMPETITIVE LANDSCAPE
Leading brands maintain dominance through diverse offerings
Hosiery in Denmark is characterised by a relatively stable competitive landscape. Salling Group and Bestseller were the leading companies in retail value terms in 2025, with Salling Group A/S holding a 13% share and Bestseller A/S holding an 11% share.
Private label and premium brands drive market polarisation
Market polarisation was a significant trend affecting hosiery in Denmark in 2025. Although the Danish economy is doing relatively well compared to other European countries, a large number of consumers were still worried about their economic situation and sought out cheaper items such as private label products.
Stable competitive landscape could lead to niche areas for development
The lack of significant changes and stability in the competitive landscape in hosiery in 2025 presents opportunities for businesses to focus on improving their product offerings and distribution channels, with new entrants able to target specific niches or segments. Companies could also focus on developing sustainable and premium products to cater to the growing demand for environmentally conscious and high-quality hosiery products.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Denmark?
- Where is future growth expected to be most dynamic?
Hosiery in Denmark - Category analysis
KEY DATA FINDINGS
Strong economy and sustainability contribute to growth
Value growth continues, driven by sheer hosiery
Sustainable materials such as bamboo are increasingly used for hosiery
Growth in tourism boosts local demand for hosiery
Continued growth, with market polarisation anticipated to remain evident
Sustainable products expected to drive growth
Retail e-commerce and subscription services set to fuel expansion
Leading brands maintain dominance through diverse offerings
Private label and premium brands drive market polarisation
Stable competitive landscape could lead to niche areas for development
Offline retail offers convenience and reasonable prices, but there are challenges
Retail e-commerce dominates hosiery sales with competitive prices
Apparel and Footwear in Denmark - Industry Overview
Sustainable innovation and strategic investment drive steady growth in apparel and footwear
Continued slow and stable value growth as economic indicators are positive
Sustainability and inclusivity trend shapes consumer behaviour
Resale and rental services gain traction in apparel and footwear
Strong economy to fuel premiumisation, although some consumers will remain cautious
Demand for sustainability expected to impact apparel and footwear
Retail e-commerce set to outpace offline retail as the digital competition intensifies
Bestseller and H&M maintain their lead through sustainability and e-commerce
The squeezed middle: Danish mid-market retailers falter amidst economic divide
Opportunities for growth remain for new and existing companies
Demand for experiences sustains offline retail dominance, but challenge from e-commerce
Retail e-commerce gains traction as consumers value its convenience and pricing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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