COMPETITIVE LANDSCAPE
Scaled leaders gain ground with clear value propositions
In 2025, hosiery remained highly competitive, with category leadership concentrated among scaled players with strong brand recognition and retail infrastructure. Oniverse Group, through its Calzedonia brand, commanded 18% value share.
Mergers and acquisitions reshape competitive dynamics
Three significant acquisitions in 2025 reshaped the competitive landscape within hosiery. In July, OVS completed its full acquisition of Goldenpoint, accelerating the deal from its original 2026-2029 timeline to capture immediate synergies and relaunch the brand.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Italy?
- Where is future growth expected to be most dynamic?
Hosiery in Italy - Category analysis
KEY DATA FINDINGS
Sustainability and brand consolidation shape hosiery in Italy
Consumers prioritise essential spending amid economic uncertainty
Non-sheer hosiery drives sales with everyday and performance use cases
Sustainability and durability shape product development and consumer choices
Performance and shapewear products will restructure the hosiery landscape
Leading players set to standardise sustainability and traceability
Market consolidation set to intensify over the forecast period
Scaled leaders gain ground with clear value propositions
Mergers and acquisitions reshape competitive dynamics
Scaled chains dominate retail offline with expanded presence
Global challenger brands expand physical footprint in Italy
E-commerce plays a supporting role in product discovery
Brands target shapewear demand with invisible comfort innovations
Apparel and Footwear in Italy - Industry Overview
Polarised spending and sustainable shifts shape apparel and footwear
Households remain cautious despite easing economic pressures
Diverging category dynamics define apparel and footwear
Circular business models gain traction with the introduction of specialist platforms
Ultra-value and premium players to drive further market polarisation
Tourism and lifestyle trends will drive experiential retail
Sustainability to become a competitive strategy
Fragmented competitive landscape as leading brands face market polarisation
Consolidation shapes the competitive landscape
Emerging players gain momentum through distinct propositions
Apparel and footwear specialists lead distribution in 2025
Retail e-commerce continues to grow in apparel and footwear
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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