COMPETITIVE LANDSCAPE
Leading brands maintain dominance through quality and innovation
The hosiery market in Malaysia is concentrated, with local brand, Semlouis, leading in 2025, with a 30% value share, followed by Uniqlo with 15%, and adidas with 9%. Uniqlo and Semlouis maintained their leading positions by consistently delivering high-quality, comfortable, and functional hosiery products.
Shein grows due to online strength
Shein improved its brand share in 2025, driven by its fast-fashion model, strong online presence, and appeal to younger consumers seeking trendy and affordable hosiery options. SoxWorld grew at a slower pace, likely due to slower digital adaptation and limited product innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Malaysia?
- Where is future growth expected to be most dynamic?
Hosiery in Malaysia - Category analysis
KEY DATA FINDINGS
Sustainability and inclusivity drives sales as market polarises
Hosiery market polarises under economic pressures
Market polarisation seen in hosiery in 2025
Sustainability and inclusivity consumer expectations drive design and innovation
Digital-first channels are popular among urban women
Affordability to continue to be significant
Sustainability and inclusivity to influence consumer choices
Digital innovation and e-commerce to increasingly shape hosiery trends
Leading brands maintain dominance through quality and innovation
Shein grows due to online strength
Offline retail still leads hosiery sales with strong presence
Apparel and Footwear in Malaysia - Industry Overview
Sustainability, tech innovation and digitisation aid leading brands
Strong growth due to rising incomes and growing middle class
Sustainability drives design innovation and incorporation of eco-friendly and alternative materials
Resale and rental begin to change how consumers shop
Sustainability and tech innovation to influence design
Immersive shopping experiences
Leading brands maintain their positions through innovation and sustainability
Mergers and acquisitions reshape competitive dynamics
Emerging players leverage sustainability and inclusivity
Offline retail leads with strong brand presence
E-commerce will continue to grow and drive consumer demand
Saloman Open Concept Store is one to watch
Tech-savvy brands drive functional and sustainable designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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