COMPETITIVE LANDSCAPE
Calzedonia maintains lead through strong brand recognition but Pepkor intensifies the competition
The competitive landscape of hosiery in Hungary is moderately concentrated, with the top three companies holding slightly more than one third of retail value shares in 2025. In 2025, Calzedonia Hungary Kft led with a 14% share, followed by Pepkor Hungary (11%) and Tesco-Globál Áruházak (10%).
Emerging players and product launches drive market opportunities
Intimissimi Uomo, the men's apparel division of the Calzedonia Group, expanded into Hungary in late 2024 with a dedicated store at Allee Shopping Mall in Budapest. This strategic move introduced a premium range of men's hosiery alongside other apparel items, contributing to its success through strong marketing campaigns.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Hungary?
- Where is future growth expected to be most dynamic?
Hosiery in Hungary - Category analysis
KEY DATA FINDINGS
Non-sheer drives the momentum in hosiery
Premium and budget segments see sales through differentiation
Lifestyle-driven demand boosts compression and sports hosiery sales
Tariffs and supply chain issues drive downshifting in consumer spending
Consumers to drive growth through lifestyle and comfort demands
Sheer hosiery to continue to lose traction
Advanced materials to drive growth in non-sheer hosiery
Calzedonia maintains lead through strong brand recognition but Pepkor intensifies the competition
Emerging players and product launches drive market opportunities
Offline apparel specialists dominate hosiery sales
Jack & Jones gains popularity online
Apparel and Footwear in Hungary - Industry Overview
Apparel and footwear retains attractiveness
Premiumisation and downtrading drive sales amidst economic pressures
Lifestyle specialties exert a growing influence on apparel and footwear
Innovative retail experiences fuel dynamic growth in sportswear
Consumers driving polarisation with premium or budget choices
Apparel to maintain largest share as sportswear remains a key growth driver
Digital channels and social media to help shape consumer choices
Strong strategic moves to stay ahead of an intensifying field
Emerging players reshape the competitive landscape
Specialist retailers underpin retail offline’s dominance
Retail e-commerce grows as consumers seek convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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