PROSPECTS AND OPPORTUNITIES
Economic recovery to boost demand for hosiery
As the Nigerian economy improves over the forecast period, it is expected that hosiery will record a good performance. Rising employment will boost growth, since the key consumer demographic for the category is the professional working population which tends to dress formally.
Fitness and exercise activities will fuel stronger demand
A growing interest in fitness and exercise activities such as jogging, gym exercising, and playing of sports such as football is expected to help drive demand for specialist hosiery products that can be worn with sports footwear, such as sneakers. Whilst not all footwear requires hosiery, sports footwear is generally complemented by socks, so growth of sports footwear is likely to be complemented by demand for hosiery.
Growth in formal retailers to help limit competition from informal trade
An improved economy is likely to boost hosiery sales via formal, modern apparel retail chains, which will help to reduce sales via the large informal sector. As consumers become more familiar with these retailers, they should be less likely to patronise cheap, unbranded and counterfeit products, particularly as such brands are affordably priced.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Nigeria?
- Where is future growth expected to be most dynamic?
Hosiery in Nigeria - Category analysis
KEY DATA FINDINGS
Hosiery consumption falls amid inflationary crisis
Non-sheer hosiery is the stronger segment
Heavy fragmentation persists in the competitive landscape
Economic recovery to boost demand for hosiery
Fitness and exercise activities will fuel stronger demand
Growth in formal retailers to help limit competition from informal trade
Apparel and Footwear in Nigeria - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!