COMPETITIVE LANDSCAPE
Local and international brands vie for share through affordability
The competitive landscape for hosiery in Nigeria is highly fragmented, with numerous brands available through various distribution channels. Consumer choice is often based on quality and price rather than brand familiarity.
Opportunities for growth for Pricewise due to wide product range and affordability
Local company Pricewise Stores Nigeria Ltd has taken over Pep stores following Pepkor's exit in 2023, and is well positioned to gain share through its provision of economy products. The company continues to hold marketing activities that highlight its wide, affordable range of back-to-school products for children, including hosiery, and it remains one of the few economy specialist retail chains that stock a wide range of hosiery.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Nigeria?
- Where is future growth expected to be most dynamic?
Hosiery in Nigeria - Category analysis
KEY DATA FINDINGS
Local production and affordable imports drive growth in hosiery
Local brands capitalise on supply chain disruptions
Non-sheer hosiery dominates while the brand competition strengthens
Challengers gain ground through affordability and local appeal
Local production and economic recovery expected to drive sales
Informal trade will pose an ongoing threat to branded products
Sports and fitness activities to fuel demand for specialist hosiery
Local and international brands vie for share through affordability
Opportunities for growth for Pricewise due to wide product range and affordability
Apparel and footwear specialists drives sales of hosiery through variety
Retail e-commerce gains traction thanks to local brands and third-party platforms
Apparel and Footwear in Nigeria - Industry Overview
Growth for apparel and footwear amid e-commerce expansion and local brand emergence
Improved performance driven by price stabilisation and essential demand
Market polarisation, with cheap imported brands and local luxury brands performing well
Local premium brands offer a modern twist on ethnic clothing
Tariffs and supply chain disruptions influence dynamics
Local brands and population growth to drive expansion
Modern retail and local production set to boost sales of apparel
E-commerce and sustainability expected to drive growth
Movements in the competitive landscape, while high fragmentation remains
Emerging players and e-commerce to shape future dynamics
Offline specialist retailers dominate sales of apparel and footwear
Retail e-commerce is the fastest growing channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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