COMPETITIVE LANDSCAPE
Challenger brands gain ground on established incumbents
Hosiery in India is highly fragmented, with the companies with the smallest shares, included under “others” accounting for 95% of retail value sales in 2025. In this year, Bonjour Group led with a share of 3%, followed by Mustang Enterprises and Bata India Ltd, each with a 1% share.
D2C brands and premium launches drive growth
Hosiery in India witnessed significant changes in 2025, driven by the growing importance of direct-to-consumer (D2C) channels and premium product launches. Challenger brands like Supersox and SocksXpress successfully captured share from established incumbents such as Rupa and Dollar by leveraging D2C channels, celebrity endorsements, and premium retail experiences.
The move by companies towards premium products and use of influencers set to continue
The trend of premium product launches is expected to continue, with brands focusing on innovative features, niche offerings, and personalised customer experiences. The opportunities presented by these changes include the potential for businesses to tap into the growing demand for premium and functional hosiery products, particularly among younger consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in India?
- Where is future growth expected to be most dynamic?
Hosiery in India - Category analysis
KEY DATA FINDINGS
Fragmented yet growing: Hosiery sees sales surge amidst premium shift and online traction
Premium and budget products both contribute to growth as disposable incomes rise
Non-sheer hosiery dominates due to wide consumer group
SocksXpress opens a premium store at Chennai airport, reinforcing its high-end strategy
Younger consumers set to drive demand for premium and functional hosiery
Non-sheer hosiery will maintain dominance with comfort and practicality
E-commerce, digital marketing, and advanced features to shape the future of hosiery
Challenger brands gain ground on established incumbents
D2C brands and premium launches drive growth
The move by companies towards premium products and use of influencers set to continue
Offline retail dominates hosiery through traditional outlets
E-commerce gains traction among young and premium consumers
Premium brands elevate comfort with advanced materials
Apparel and Footwear in India - Industry Overview
Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
Polarisation drives dual strategies in apparel and footwear
Tariffs and supply chain disruptions challenge retailers
Apparel maintains the highest sales, but sportswear sees the fastest growth
Rising incomes, digital transformation, and localisation set to contribute to growth
Growth in sportswear to be supported by the health and comfort trends and local production
Fast fashion, premiumisation, and sustainability expected to shape the future
Incumbents maintain their leading positions while D2C brands reshape the dynamics
Innovative product launches and strategic partnerships
New entrants and strategic partnerships expected to impact the competitive landscape
Offline retail remains dominant despite e-commerce growth
Retail e-commerce drives growth, with this trend set to continue
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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