COMPETITIVE LANDSCAPE
Top brands lead with quality, affordable ranges
The hosiery market in South Africa remains fairly fragmented. In 2025, Pepkor Holdings Ltd held a share of 15%, followed by Truworths Group Pty Ltd at 6%, and Pick 'n' Pay Retailers (Pty) Ltd at 5%.
Innovation and design to assist local brands against international challengers
An important trend that shaped hosiery in 2025 was the rise of challenger brands, particularly the influence of international brands like Shein and Temu. These brands offer a wider variety of products at competitive prices, challenging local players.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in South Africa?
- Where is future growth expected to be most dynamic?
Hosiery in South Africa - Category analysis
KEY DATA FINDINGS
Affordable prices and innovative designs alike attract consumers
Periodic replacement purchases and innovative product designs drive growth
Market polarisation creates necessity and premium segments
Fashionable designs and functional innovation assist hosiery’s performance
Hosiery growth to remain consistent aligning with broader consumer expenditure trends
Visually appealing store set-ups and mannequin arrangements to boost consumer interest
Top brands lead with quality, affordable ranges
Innovation and design to assist local brands against international challengers
Apparel specialists lead hosiery sales with strong mall presence
Apparel and Footwear in South Africa - Industry Overview
Affordable products attract many but athleisure and aspirational positioning also appeals
Apparel and footwear sales supported by market polarisation and shifting consumer preferences
Market polarisation is a key driver in market growth and development
Resale platforms normalise second-hand clothing sales
Shein remains a competitive challenger to local retailers, despite tax reforms
Athleisure, affordability, and aspirational purchases to continue driving spending
Normalisation of resale and sustainability to force companies to re-strategise
Local brands maintain lead, adapting to changing consumer preferences and tax regulations
Competitive nature of emerging brands to increase strategic positioning of local players
Retail offline continues to dominate sales, albeit with a strong omnichannel presence
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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