COMPETITIVE LANDSCAPE
Lupo and Hope maintain lead through innovation and affordability
In 2025, the hosiery market in Brazil remained relatively consolidated, with leading brands such as Lupo and Hope maintaining their strong positions through continued investment in product innovation, omnichannel expansion, and brand equity. Lupo reinforced its leadership with value-driven multipacks and seasonal campaigns, while Hope expanded its hosiery assortment within its lingerie ecosystem, leveraging its premium positioning and loyal customer base.
Emerging players and private label gain share in mass segment
Emerging players and private label gained share in the mass segment by offering competitively priced socks and tights through supermarkets, marketplaces, and discount retailers, capitalising on price sensitivity and convenience, especially in suburban and lower-income regions. These brands were able to gain traction due to their ability to offer affordable products, which appealed to price-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Brazil?
- Where is future growth expected to be most dynamic?
Hosiery in Brazil - Category analysis
KEY DATA FINDINGS
Economic stability fuels demand for hosiery in 2025
Lupo and Invictus drive growth through innovation and affordability
Non-sheer hosiery dominates sales thanks to its affordability and essential nature
Ai and tech-driven innovation boosts sales through personalisation
Sales set to benefit from economic growth and more women in the workforce
Non-sheer hosiery set to benefit from its essential nature and affordability
Technological innovation and sustainability drive growth and consumer loyalty
Lupo and Hope maintain lead through innovation and affordability
Emerging players and private label gain share in mass segment
Omnichannel strategies prove fruitful but offline sales dominate
E-commerce gains traction with AI-driven personalisation
No emerging retail brands or concepts in 2026
Sustainability drives innovation with eco-friendly hosiery
Innovation in materials and technology enhances hosiery
Business impact of innovation in hosiery products
Apparel and Footwear in Brazil - Industry Overview
Improving economic scenario supports growth in apparel and footwear
Domestic indicators support discretionary spending
Riachuelo expands multi-category fashion to capture demand
Renner boosts its sales through an AI-powered omnichannel strategy
Renner and Centauro lead omnichannel expansion
Sustainability and technology set to drive future growth
Polarisation and omnichannel strategies to shape industry
Leading brands maintain share through omnichannel strategies
Market evolution driven by mergers and technological innovation
Retail offline remains dominant despite the growth in e-commerce
E-commerce drives growth with AI-powered personalisation and resale platforms
Omnichannel strategies and technological innovation shaping the retail environment
Sustainability shaping product design and material choices
Innovative product design drives business growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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