COMPETITIVE LANDSCAPE
Consolidation and innovation reshape competitive dynamics
The competitive landscape of hosiery in Australia is moderately concentrated, with Hanes Australasia Ltd holding a significant value share of 15% in 2025, followed by Nike Australia Pty Ltd with 3% and adidas Australia Pty Ltd with 2%. Over the review period, the category witnessed some shifts, with Hanes maintaining its lead despite fluctuating share, while players like lululemon athletica Australia Pty Ltd and Roadget Business Pte Ltd (Shein) consistently gaining share.
Strategic opportunities emerge from market shifts
Mergers and acquisitions in 2025, such as Gildan Activewear's acquisition of Hanesbrands, present both challenges and opportunities for businesses in Australian hosiery. The resulting entity is expected to drive cost synergies and boost innovation, potentially increasing competitive pressure on local brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Australia?
- Where is future growth expected to be most dynamic?
Hosiery in Australia - Category analysis
KEY DATA FINDINGS
Hosiery in Australia: Generation Z drives sustainable growth
Generation Z drives premium hosiery growth through conscious consumption
Non-sheer hosiery dominates sales with steady demand
Léays Australia captures Generation Z with inclusive fashion
Sustainable and technological advancements to drive future hosiery sales growth
Sheer hosiery to experience faster growth driven by technological innovation
Consolidation and innovation reshape competitive dynamics
Strategic opportunities emerge from market shifts
Physical retail continues to drive distribution of hosiery
E-commerce gains traction with fast delivery and competitive pricing
Emerging brands focus on sustainability and technology
Sustainability trend sees lululemon athletica collaborate with Samsara Eco
AI and tech innovation enhance hosiery’s functionality
Apparel and Footwear in Australia - Industry Overview
Modest growth amidst economic pressures and shifting consumer values
Market polarisation drives value sales growth in Australia
Jeanswest closes stores as mid-priced brands struggle
Sustainability and technology drive industry forward
Consumers to drive polarisation and sustainability in apparel and footwear
Sportswear to remain dynamic performer, driven by functionality and sustainability
Nike and adidas lead through innovation and brand equity
Emergence of niche brands adapting to specific consumer segments
Australian Fashion Council invests in innovative partnership with Epson
Retail e-commerce leads distribution as consumers seek convenience
AI-driven innovations elevate online shopping experience
Sustainability and inclusivity drive product innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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