PROSPECTS AND OPPORTUNITIES
Private label poised to be cost-effective solution in the face of economic uncertainty
Hosiery is predicted to record low growth in both value terms (at constant 2024 prices) and volume terms over the forecast period, with a marginally stronger performance for sheer hosiery. However, there will be an increasing preference among consumers with active lifestyles for non-sheer hosiery.
Natural and alternative fibres are cornerstones of sustainability, yet the journey towards a circular economy will continue over the forecast period
A traditional association with hosiery is that of mass production, with these products typically regarded as low-value, hard-worn and short-lived – and thus disposable. However, as with other apparel categories, Australian manufacturers, retailers and consumers are questioning how to move closer to a circular economy.
Hosiery to be challenged by frugality and practicality in purchasing decisions, leading to distribution channel shift
Local consumers are likely to continue to place significant emphasis on assessing the value of their purchases, often considering the balance between cost and durability, commonly referred to as the “cost per wear”. This shift in consumer behaviour reflects a growing trend towards frugality and practicality.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Australia?
- Where is future growth expected to be most dynamic?
Hosiery in Australia - Category analysis
KEY DATA FINDINGS
Australians replenish their collections of daily wardrobe essentials
Competitive landscape features mix of private label, specialists, global sports brands and fast fashion
Generation Z and millennials debate 2024’s sock trends on social media
Private label poised to be cost-effective solution in the face of economic uncertainty
Natural and alternative fibres are cornerstones of sustainability, yet the journey towards a circular economy will continue over the forecast period
Hosiery to be challenged by frugality and practicality in purchasing decisions, leading to distribution channel shift
Apparel and Footwear in Australia - Industry Overview
Apparel and footwear impacted by challenging economic conditions in 2024
Market polarisation, DEI and sustainability emerge as key trends in 2024
Mergers and disruptive DTC models shape competitive landscape
E-commerce continues to evolve in Australia, responding to consumer demand and shaping trends that echo across the industry
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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