COMPETITIVE LANDSCAPE
H&M and Calzedonia continue to lead as market polarisation intensifies
The hosiery market in Austria is relatively fragmented, with the top two players, Hennes & Mauritz (H&M) GesmbH and Calzedonia Österreich GmbH holding respective shares of 9% and 7% of the market.
Opportunities emerge for businesses in a polarised market
The changes in the hosiery market present opportunities for businesses that can adapt to the polarised consumer preferences. Companies that focus on offering high-quality, sustainable and functional products at premium prices are likely to gain traction.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Austria?
- Where is future growth expected to be most dynamic?
Hosiery in Austria - Category analysis
KEY DATA FINDINGS
Economic challenges and heightened price sensitivity drive down volume sales
Consumers cut back on hosiery as economic challenges persist
Non-sheer hosiery dominates market share due to its versatility
Sustainability and comfort driving current value growth in sheer hosiery
Consumers drive demand for functional and sustainable hosiery
Non-sheer hosiery maintains dominance with growing private label share
Influencer collaborations and sustainability to shape hosiery future
H&M and Calzedonia continue to lead as market polarisation intensifies
Opportunities emerge for businesses in a polarised market
Physical stores remain the preferred choice for hosiery purchases
Supermarkets and discounters gain popularity for hosiery sales
Retail e-commerce continues to grow in the hosiery market
Sustainability and inclusivity drive hosiery innovation
Bio-based materials and inclusive designs lead product innovation
Innovative products drive business growth and competitiveness
Apparel and Footwear in Austria - Industry Overview
Apparel and footwear in Austria sees cautious consumer spending due to economic uncertainty
Consumers prioritise sustainability and value in Austrian apparel and footwear
Largest and fastest-growing categories drive market dynamics
Sustainability and circular fashion models shaping the Austrian apparel and footwear industry
Brands leveraging tech-driven solutions to meet evolving demands
Sustainability and digital innovation will drive growth in key categories
Circular fashion models will continue gaining traction as sustainability concerns rise
Leading brands maintain their positions through omnichannel strategies
Emerging players and product launches reshape competitive dynamics
Physical stores remain dominant despite e-commerce growth
Retail e-commerce drives growth with AI-powered innovations
Continued polarisation and e-commerce expansion expected to be seen
Sustainability drives product innovation with eco-friendly materials
Business impact of sustainable innovations is significant
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!