PROSPECTS AND OPPORTUNITIES
Growth for private label is expected as price-sensitivity is set to impact the hosiery category
Sheer and non-sheer hosiery are both expected to see retail sales grow at a current value CAGR of 2% across the forecast period. Non-sheer hosiery is anticipated to remain the leading category, partly due to the higher replacement rate of these products compared to sheer hosiery, which is worn less frequently.
The rise of celebrity and influencer collaborations is expected to impact sales in hosiery
As brands seek to differentiate themselves and connect with younger, trend-driven audiences, collaborations with celebrities and influencers are set to grow in importance within the hosiery market across the forecast period. These partnerships not only help to enhance brand visibility but also create a sense of exclusivity and relevance among younger consumers who are heavily influenced by social media trends.
An ongoing shift towards durability and repairs is expected to shape the hosiery category
As rising production costs continue challenging businesses to maintain competitive margins, higher prices are anticipated in the hosiery market. In response, consumers are expected to seek more durable alternatives with longer lifespans, particularly in the non-sheer hosiery category.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Austria?
- Where is future growth expected to be most dynamic?
Hosiery in Austria - Category analysis
KEY DATA FINDINGS
Economic pressures lead to an ongoing decline in retail volume sales of hosiery
Calzedonia is the strongest selling brand, considered to be fashionable and affordable
Retail e-commerce benefit from repeat purchases of hosiery
Growth for private label is expected as price-sensitivity is set to impact the hosiery category
The rise of celebrity and influencer collaborations is expected to impact sales in hosiery
An ongoing shift towards durability and repairs is expected to shape the hosiery category
Apparel and Footwear in Austria - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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