COMPETITIVE LANDSCAPE
Visa Inc. retains network leadership as JPMorgan Chase leads US credit card issuance in 2024
Visa Inc maintained its position as the leading operator of credit cards by cards in circulation in 2024, although Mastercard International Inc made modest gains over the year. While Visa’s lead in cards in circulation is narrower than its commanding advantage in total purchase value, which is more than double that of its nearest competitor, a key factor in its dominance is its status as the network of choice for JPMorgan Chase & Co’s credit card portfolio.
Wells Fargo & Co and Mastercard drive dynamic growth in the US credit card market in 2024
Wells Fargo & Co emerged as the most dynamic issuer overall in 2024 by cards in circulation. The year was particularly active for credit card issuance in the US.
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Overview:
Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Credit Card Transactions industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Credit Card Transactions in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Credit Card Transactions in USA?
- What are the major trends key to understanding Credit Card Transactions in USA?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in the US - Category analysis
Charge Cards in the US - Company Profile
KEY DATA FINDINGS
Premium rewards and corporate spend drive charge card growth in 2025
Charge cards continue to grow as card usage rises in the US
Continued growth in US charge card transactions is driven by rewards and corporate spend
Charge card growth is expected to be driven by premium offerings and rising fees
Charge cards are positioned for growth in corporate and AI-driven payments
Capital One’s Discover acquisition signals potential future for charge cards
American Express retains leadership in US charge cards in 2024
American Express reinforces its lead through premium refresh and limited competition
Credit Cards in the US - Category analysis
Credit Cards in the US - Company Profile
KEY DATA FINDINGS
US credit card market sees strong growth, consolidation, and regulatory shifts in 2025
Steady growth in US credit card circulation driven by personal and commercial sectors in 2025
Robust growth in US credit card transactions is driven by rewards-seeking consumers
Ongoing growth in US credit card transactions will be driven by rewards and premium offerings
Capital One completes Discover acquisition, creating a major shift in US credit cards over the forecast period
Proposed Visa and Mastercard settlement marks a potential turning point in long-running US swipe fee litigation
Visa Inc. retains network leadership as JPMorgan Chase leads US credit card issuance in 2024
Wells Fargo & Co and Mastercard drive dynamic growth in the US credit card market in 2024
Debit Cards in the US - Category analysis
Debit Cards in the US - Company Profile
KEY DATA FINDINGS
Younger consumers and regulatory shifts shape US debit cards
Sustained growth in debit card circulation driven by younger consumer adoption in 2025
Rising transaction volumes reflect evolving spending patterns among younger consumers
Despite the rise in BNPL spending, debit card use will remain a growth opportunity
Regulation developments are expected to shape the future of debit cards
The evolving role of debit in AI-driven payment ecosystems and consumer platforms
Visa Inc. retains its lead while JPMorgan Chase & Co becomes the largest issuer in 2024
JPMorgan Chase & Co and Mastercard record dynamic performances in 2024
Pre-Paid Cards in the US - Category analysis
Pre-Paid Cards in the US - Company Profile
KEY DATA FINDINGS
Growth for pre-paid cards accelerates, driven by digitisation and shifting consumer habits
Pre-paid cards benefit from cash displacement and venue digitisation in 2025
Pre-paid card transactions rise as low-value payments shift from cash
Open-loop products and gig economy dynamics are expected to drive pre-paid card growth
Regulatory retrenchment and fraud risks are set to shape the outlook for pre-paid cards
Virtual issuance and wallet integration are expected to drive the next phase of pre-paid growth
Visa Inc leads open-loop pre-paid cards within a fragmented US market
Store Cards in the US - Category analysis
Store Cards in the US - Company Profile
KEY DATA FINDINGS
Growth for store cards is driven by accessibility, regulatory clarity, and healthcare spending
Store cards continue expanding access to credit in a challenging economy
High interest rates continue to shape the US lending landscape
Per-transaction benefits reshape store card value propositions
Regulatory stability and technological integration is expected to support continued transaction growth
The regulatory environment is set to become more predictable
US healthcare spending creates expansion opportunities for store cards
Financial Cards and Payments in the US - Industry Overview
Geopolitical uncertainty and regulatory changes shape demand
KEY DATA FINDINGS
Regulatory realignment and premiumisation shape the evolution of US financial cards and payments in 2025
Regulatory shifts impact the US payment landscape during the political transition
Artificial intelligence reshapes fraud, commerce and decision-making across the US payments landscape
Regulatory realignment is expected to influence financial cards and payments in the US
Premium competition and network uncertainty is set to intensify across the forecast period
The role of AI is set to expand across fintech and commerce
Market leadership in US financial cards is shaped by scale and premium positioning
Competitive momentum and portfolio shifts reshape issuer and network performance
Capital One expands its global footprint as premium credit card competition intensifies in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Credit Card Transactions
- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
Credit Card Transactions
Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Credit Card Transactions research and analysis database.
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