COMPETITIVE LANDSCAPE
Visa is the leading operator, while RBC is the top issuer
Visa remains the leading operator, given its large merchant acceptance, strong partnerships with the main financial institutions, as well as the variety of cards it offers and the variety of uses of its points reward programme systems, which make it more convenient that its main competitors, Mastercard and Amex. In addition, particularly for commercial credit cards, Mastercard limits the number of cards to 1 per business profile while Visa allows up to 13 cards per business profile, which is a key factor encouraging business owners to pick Visa over Mastercard.
Amex grows strongly
American Express Co, meanwhile, was the most dynamic issuer by value overall in 2024. Amex has partnered with major Canadian payment processors such as Chase Paymentech, Moneris, and TD Merchant Services to support the rollout of Chip & PIN for Amex in Canada.
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Overview:
Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Credit Card Transactions industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Credit Card Transactions in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Credit Card Transactions in Canada?
- What are the major trends key to understanding Credit Card Transactions in Canada?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Canada - Category analysis
Charge Cards in Canada - Company Profile
KEY DATA FINDINGS
Changing character of international trade affecting charge cards
Trade war with US affecting use of charge cards
Clients value no pre-set limit Amex cards for cross border transactions
Reduced use of personal charge cards
New operators expected to enter the market for commercial charge cards
Canada expanding commercial partners might reduce charge cards usage
American Express dominates
Leading player sees growth
Credit Cards in Canada - Category analysis
Credit Cards in Canada - Company Profile
KEY DATA FINDINGS
Expanded customer base boosts credit cards
Rise in new cards for consumers with lower credit scores
Lower spending, higher card balances
Reward programmes will drive credit card usage over other payment methods
Slowed immigration will reduce new credit cards
Reducing credit card balances will be the main focus of Canadians
Visa is the leading operator, while RBC is the top issuer
Amex grows strongly
Debit Cards in Canada - Category analysis
Debit Cards in Canada - Company Profile
KEY DATA FINDINGS
Improving economic conditions and AI boost debit card usage
Significant contraction of debit card spending in half year but forecast looks strong
Use of AI enhancing fraud detection, overall customer experience and debit card usage
Wealth simple new banking package will boost debit cards in circulation
E commerce, and emerging technology such as digital wallets and open banking will boost use of debit cards
Real Time Rail set to revolutionise the national payment infrastructure
Interac operates coast-to-coast debit system, while TD is the largest personal retail bank
CIBC attracts newcomers to Canada
Pre-Paid Cards in Canada - Category analysis
Pre-Paid Cards in Canada - Company Profile
KEY DATA FINDINGS
Strong growth
Continued expansion
Business solidifying the use of pre-paid cards
Integration of traditional financial institutions and fintech companies will drive transactions in forecast period
Intensified competition will shape the market as digital payment infrastructure evolves
Regulatory changes will add transparency and reduce fraud
Visa in strong position
Public transportation provides large customer base
Store Cards in Canada - Category analysis
Store Cards in Canada - Company Profile
KEY DATA FINDINGS
Store cards facing challenges, but growth expected
Consumers shift towards unique, emotion driven preferences, keeping store cards alive
Eco-conscious issuers attracting a higher market share
Easier access to traditional credit cards will work against store cards
Rise of integrated loyalty programmes to boost usage
Increased disposable income and consumer spending will drive the market
Closure of Hudson Bay limiting cards in circulations and transactions
Financial Cards and Payments in Canada - Industry Overview
Financial cards and payments landscape continues to evolve
KEY DATA FINDINGS
Growth of Canadian credit market driving credit card usage
Policy review by major banks boosting card payments
Change in code of conduct for the payment card industry will drive merchant acceptance
New infrastructure will drive online and card payments
New competitors and neobanks will contribute to the growth of financial cards
Use of AI tools for fraud prevention
RBC leads
Metrolinx benefits from shit to public transportation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Credit Card Transactions
- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
Credit Card Transactions
Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Credit Card Transactions research and analysis database.
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