COMPETITIVE LANDSCAPE
MBH Bank is leading credit card issuer
MBH Bank Nyrt was the leading credit card issuer in Hungary in 2024, reflecting its rapid consolidation and expansion following the merger of MKB Bank, Takarékbank and Budapest Bank that was completed in April 2023. MBH’s strong performance was further supported by a wider strategy of enhancing payment products to meet evolving consumer preferences.
OTP Bank is most dynamic issuer while Granit Bank enters the fray
OTP Bank Nyrt was the most dynamic credit card issuer in Hungary in 2024, benefiting from its extensive household penetration, and deeply integrated retail banking model. OTP’s broad product ecosystem - spanning current accounts, savings, lending, and mortgages - keeps its credit cards firmly top of mind for consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Credit Card Transactions industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Credit Card Transactions in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Credit Card Transactions in Hungary?
- What are the major trends key to understanding Credit Card Transactions in Hungary?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Hungary - Category analysis
Charge Cards in Hungary - Company Profile
KEY DATA FINDINGS
Charge cards retreat further as niche corporate tool
Number of charge cards in circulation continues to decline
Charge card transactions rise among corporate executives
Charge card transactions will continue to grow
Credit card adoption will remain limited to multinationals
Limited prospects for local banks
American Express dominates with premium proposition
Niche players show rapid growth
Credit Cards in Hungary - Category analysis
Credit Cards in Hungary - Company Profile
KEY DATA FINDINGS
Credit card volumes edge down as usage intensifies
Number of credit cards in circulation declines amid competition from alternative finance options
Credit card usage intensifies, despite maturity
Credit card transactions are expected to rise, highlighting need for responsible use
Hungary strengthens defences against credit card fraud
Fintechs poised to disrupt credit card industry
MBH Bank is leading credit card issuer
OTP Bank is most dynamic issuer while Granit Bank enters the fray
Debit Cards in Hungary - Category analysis
Debit Cards in Hungary - Company Profile
KEY DATA FINDINGS
Debit cards gain momentum alongside greater digital engagement
Youth uptake drives modest growth in debit card volumes
Transactions rise as consumers embrace digital payments
Debit card transactions will continue to expand amid growing financial inclusion and digital engagement
Virtual debit cards to gain traction amid growing digital payment adoption
Neobanks redefine debit card standards
OTP Bank is leading issuer amid growing competition
Gránit Bank Zrt gains traction
Pre-Paid Cards in Hungary - Category analysis
Pre-Paid Cards in Hungary - Company Profile
KEY DATA FINDINGS
Pre-paid cards expand, as benefits attract employers and consumers
Number of pre-paid cards in circulation continues to rise amid growing diversification
Pre-paid card transactions are on the rise
Pre-paid transactions are set to rise
Open loop virtual pre-paid cards provide secure alternative
Regulation and tax incentives to drive demand for open-loop cards
OTP Bank Nyrt is leading issuer
Revolut is most dynamic issuer
Store Cards in Hungary - Category analysis
Store Cards in Hungary - Company Profile
Store cards remain non-existent
Financial Cards and Payments in Hungary - Industry Overview
Financial cards industry expands alongside acceleration of digital payments
KEY DATA FINDINGS
Financial cards become crucial for everyday payments
Digital wallet adoption and fintechs reshape role of financial cards
More sophisticated scams drive card fraud
Continued growth will be supported by broader financial inclusion and expanding e-commerce
Open loop pre-paid cards to lead growth
Fintechs likely to establish a stronger presence
OTP Bank is largest issuer while Mastercard commands merchant acceptance
Revolut emerges as most dynamic issuer
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Credit Card Transactions
- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
Credit Card Transactions
Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Credit Card Transactions research and analysis database.
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