PROSPECTS AND OPPORTUNITIES
Olive’s rapid progress set to continue
In 2023, a potential game-changer in personal financial services was launched: Olive by Sumitomo Mitsui Financial Group. Olive has a unified platform for managing Sumitomo Mitsui Bank accounts, Sumitomo Mitsui Card credit cards, online securities accounts (SBI Securities), and insurance services through a single mobile app.
Surfing the tide of digitalisation
An increase of cardless, virtual, or digital cards, which do not require a physical credit card, is being seen. This involves storing the card information on a smartphone.
Credit cards will be the key driver towards a cashless society
Already the largest form of card payment in Japan, credit cards is poised to remain pivotal in the acceleration of cashless payments in Japan, set to maintain a double-digit CAGR in retail current value transactions in the forecast period. The widespread acceptance of credit cards nationwide, their convenience, and adaptability to various payment scenarios, make them a popular choice for consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Credit Card Transactions industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Credit Card Transactions in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Credit Card Transactions in Japan?
- What are the major trends key to understanding Credit Card Transactions in Japan?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Credit Cards in Japan - Category analysis
Credit Cards in Japan - Company Profile
KEY DATA FINDINGS
The momentum of commercial credit cards continues
Expansion of credit card use on the railways
Initiatives to promote contactless or mobile payment by credit card
Olive’s rapid progress set to continue
Surfing the tide of digitalisation
Credit cards will be the key driver towards a cashless society
Debit Cards in Japan - Category analysis
Debit Cards in Japan - Company Profile
KEY DATA FINDINGS
Two types of debit cards in Japan, with branded debit becoming more popular due to its greater flexibility
Increase in debit cards as they prevent overspending and are easy to obtain
iPhone as a debit card contactless payment checkout device
Visa’s focus on touch payments
The spread of virtual debit cards
The strong emergence of Olive
Pre-Paid Cards in Japan - Category analysis
Pre-Paid Cards in Japan - Company Profile
KEY DATA FINDINGS
JR East aims to strengthen customer loyalty
Sales suspension of Suica and PASMO lifted
Tosho Cards and Quo Cards popular in merchant issued gift cards
Expansion of use of contactless credit cards expected on trains
Pre-paid cards could promote financial inclusion amongst older people
Pre-paid cards offer control over personal finances
Store Cards in Japan - Category analysis
Store Cards in Japan - Company Profile
KEY DATA FINDINGS
Many affluent consumers still value Gaisho cards
Gaisho cards are converting to co-branded credit cards
Modernising Gaisho cards
Number of affluent consumers set to increase in Japan
Premium credit cards will also be a threat
Emphasising emotional loyalty to retain consumers
Financial Cards and Payments in Japan - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
The changing face of Gaisho cards
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Credit Card Transactions
- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
Credit Card Transactions
Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Credit Card Transactions research and analysis database.
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