COMPETITIVE LANDSCAPE
Visa leads credit card operations through credential flexibility and biometric security
Visa was the leading credit card operator in Malaysia in 2024, supported by feature innovation that strengthened flexibility, security and digital usability. Visa introduced Visa Flexible Credential, enabling users to switch between credit, debit, rewards or instalment payment options using a single card, improving control and supporting more personalised payment experiences.
Issuer differentiation and premium dynamism intensifies across portfolios and propositions
United Overseas Bank maintained leadership as a credit card issuer through lifestyle integration, customer experience focus and Islamic banking innovation. Its portfolio addressed multiple segments, including premium products offering airport lounge access and travel benefits, while its mobile banking platform improved access to rewards, promotions and account management.
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Overview:
Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Credit Card Transactions industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Credit Card Transactions in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Credit Card Transactions in Malaysia?
- What are the major trends key to understanding Credit Card Transactions in Malaysia?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Malaysia - Category analysis
Charge Cards in Malaysia - Company Profile
KEY DATA FINDINGS
Premium benefits sustain charge card relevance
BNM Blueprint and DuitNow integration push charge card adoption in Malaysia
Charge card transactions rise as frequency and everyday acceptance improves
Maybank–Amex offerings and lifestyle rewards to drive premiumisation
Issuer-led innovation and rewards ecosystems will fuel category expansion
Growing corporate adoption of charge cards set to streamline business expenses
Premium charge cards gain momentum with luxury perks and travel benefits
Maybank anchors issuer leadership as digital integration and DuitNow QR expansion strengthens engagement
Credit Cards in Malaysia - Category analysis
Credit Cards in Malaysia - Company Profile
KEY DATA FINDINGS
Rewards and contactless functionality boost credit card engagement
Rise in credit cards in Malaysia driven by digital adoption and consumer incentives
Contactless and rewards-led propositions gain traction
Policy support and digital adoption should sustain transaction growth
AI-driven personalisation will become more visible within issuer app strategies
Co-branded cards to boost loyalty through niche lifestyle and ecosystem partnerships
Visa leads credit card operations through credential flexibility and biometric security
Issuer differentiation and premium dynamism intensifies across portfolios and propositions
Debit Cards in Malaysia - Category analysis
Debit Cards in Malaysia - Company Profile
KEY DATA FINDINGS
Debit usage broadens as contactless becomes routine
Debit card growth fuelled by digitalisation and economic resilience
Debit cards underpin e-payment transaction growth
Debit card transactions set for sustained growth as cashless policy deepens
Competition to intensify as digital banks and e-wallet ecosystems expands
App-led security and usability to become a decisive driver of debit engagement
Visa leads debit operations through tokenisation, passkeys and expanded contactless acceptance
Issuer leadership centres on security control, multi-currency value and DuitNow QR interoperability
Pre-Paid Cards in Malaysia - Category analysis
Pre-Paid Cards in Malaysia - Company Profile
KEY DATA FINDINGS
Wallet integration lifts prepaid usage beyond transit
Expansion of e-commerce and recurring payments supports growth in pre-paid cards
Pre-paid card transactions increase as cards move into everyday recurring spend
Mobile wallets to drive everyday pre-paid card usage in Malaysia
Government-led cashless push is accelerating prepaid adoption
Cross-border connectivity enhances prepaid card utility
Transit-linked prepaid cards gain momentum through innovation and payment flexibility
Touch ‘n Go anchors open-loop prepaid leadership through wallet scale and global Visa interoperability
Financial Cards and Payments in Malaysia - Industry Overview
Policy support and wider acceptance underpin card usage
KEY DATA FINDINGS
Cashless infrastructure and digital commerce lift financial cards adoption in 2025
Government initiatives and infrastructure expansion support growth
Increased acceptance strengthens performance
Policy-led cashless momentum and DuitNow QR scale will sustain growth in cards and usage
Tokenised mobile payments and open loop transit access will lift everyday card relevance
Fintech ecosystems and PayNet programmes will accelerate activation and embed cashless habits
Touch ‘n Go leads issuance through transport-linked scale and feature upgrades
Visa retains strong position while Affin and BigPay show strong dynamism
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Credit Card Transactions
- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
Credit Card Transactions
Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Credit Card Transactions research and analysis database.
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