COMPETITIVE LANDSCAPE
BCP leads credit card landscape
BCP SA was the largest credit card issuer in Morocco in 2024. The bank’s strategic emphasis on financial inclusion and proximity banking, combined with payment solutions tailored to merchants and mass-market segments, has expanded the practical utility of credit cards beyond traditional premium customers.
Smaller issuers drive growth
Smaller players grouped under “others” collectively recorded the strongest growth in terms of the number of credit cards in circulation in Morocco in 2024. This has been supported by the expanding fintech sector, which is increasingly offering services that appeal to underbanked segments excluded from traditional credit products.
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Overview:
Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Credit Card Transactions industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Credit Card Transactions in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Credit Card Transactions in Morocco?
- What are the major trends key to understanding Credit Card Transactions in Morocco?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Morocco - Category analysis
Charge Cards in Morocco - Company Profile
Charge cards remain absent in Morocco
Credit Cards in Morocco - Category analysis
Credit Cards in Morocco - Company Profile
KEY DATA FINDINGS
Credit cards gain traction despite structural barriers
Credit card volumes register steady growth
Credit card transactions rise
Credit cards adoption set to expand
Entry-level credit cards likely to expand as new regulation takes effect
Expansion in instalment payment options could affect demand for credit cards
BCP leads credit card landscape
Smaller issuers drive growth
Debit Cards in Morocco - Category analysis
Debit Cards in Morocco - Company Profile
KEY DATA FINDINGS
Debit card usage surges as Morocco enhances financial inclusion
Debit card volumes expand amid regulatory reforms
Infrastructure upgrades fuel debit card transactions
Government efforts to drive financial inclusion will continue support demand
Expansion in added-value services will drive differentiation
Fintech partnerships will drive innovation
BCP remains leading debit card issuer
Smaller players gain traction
Pre-Paid Cards in Morocco - Category analysis
Pre-Paid Cards in Morocco - Company Profile
KEY DATA FINDINGS
Pre-paid cards decline amid digital payment surge
Pre-paid cards suffer from growth of digital alternatives
Closed loop pre-paid cards gain relevance
Pre-paid cards will experience competition from digital payment methods
Pre-paid transport cards will benefit from infrastructure developments
Remittance cards poised for growth
Al Barid Bank continue to lead to pre-paid card landscape
Store Cards in Morocco - Category analysis
Store Cards in Morocco - Company Profile
Store cards have negligible presence
Financial Cards and Payments in Morocco - Industry Overview
Financial card industry sees steady growth
KEY DATA FINDINGS
Number of financial cards in circulation continues to grow
Liberalisation of EPT market boosts financial inclusion
Financial card circulation poised for steady growth
BCP retains leading position
Emerging fintech challengers drive growth of smaller issuers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Credit Card Transactions
- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
Credit Card Transactions
Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Credit Card Transactions research and analysis database.
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