PROSPECTS AND OPPORTUNITIES
Credit cards faces bright future in Portugal
Credit cards is set to continue rising during the forecast period, with positive growth anticipated for both commercial and personal cards. This growth will be driving by the expanding offer, cross-selling strategies and the expected rise in benefits linked to card usage, amid an increasingly competitive environment.
New players anticipated to emerge, intensifying competition
The category’s competitive landscape will remain extremely dynamic as different issuers and operators compete for share. With the market highly active regarding partnerships, rankings are likely to move over the course of the forecast period.
BNPL will have a greater impact on category development during forecast period
Buy Now Pay Later (BNPL) is rising in popularity in Portugal, emerging as a simple and cheap consumption credit solution when compared to interest charged on credit cards. In addition, smaller retailers are among the great beneficiaries of BNPL, because they can offer consumers a credit tool – something they have been traditionally unable to do due to lack of size and infrastructure.
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Overview:
Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Credit Card Transactions industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Credit Card Transactions in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Credit Card Transactions in Portugal?
- What are the major trends key to understanding Credit Card Transactions in Portugal?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Portugal - Category analysis
Charge Cards in Portugal - Company Profile
KEY DATA FINDINGS
Charge cards suffers from low penetration in Portugal
Number of charge cards declines as Millennium BCP exits category
Charge cards loses ground to credit and debit cards
Charge cards set to remain on declining trend for first half of forecast period
Competitive landscape sees little movement
Santander likely to maintain market leadership
Credit Cards in Portugal - Category analysis
Credit Cards in Portugal - Company Profile
KEY DATA FINDINGS
Credit cards expands amid declining interest rates and rising consumer confidence
Intense competition shapes market trends
Sonae and Bankinter Consumer Finance join forces
Credit cards faces bright future in Portugal
New players anticipated to emerge, intensifying competition
BNPL will have a greater impact on category development during forecast period
Debit Cards in Portugal - Category analysis
Debit Cards in Portugal - Company Profile
KEY DATA FINDINGS
Debit cards does well in 2024
Caixa Geral de Depósitos maintains leadership of national debit cards
Fierce competitive environment shapes market landscape
Debit cards set to see further growth during forecast period
Caixa Geral de Depósitos and SIBS as largest players
Revolut expected to enter debit cards market over 2025
Pre-Paid Cards in Portugal - Category analysis
Pre-Paid Cards in Portugal - Company Profile
KEY DATA FINDINGS
Pre-paid cards posts positive results over 2024
Revolut - a rising star
Transportation payments see expanding connectivity
Pre-paid cards likely to fall during forecast period
Growing acceptance will bolster employee benefit cards
Revolut offer expanding with expected shift to other card payment categories
Store Cards in Portugal - Category analysis
Store Cards in Portugal - Company Profile
KEY DATA FINDINGS
Transaction value rises while number of cards declines
El Corte Inglés as only issuer to see number of cards increase
Oney’s Auchan cards discontinued to new clients
Store cards set to decline throughout forecast period
El Corte Inglés as future category leader?
Strong competition from credit alternatives limits growth potential
Financial Cards and Payments in Portugal - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Regulatory changes impact financial cards and payments ecosystem
Competitive landscape
What next for financial cards and payments?
DISCLAIMER
The following categories and subcategories are included:
Credit Card Transactions
- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
Credit Card Transactions
Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Credit Card Transactions research and analysis database.
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