COMPETITIVE LANDSCAPE
SIBS maintains dominance, but Visa accounts for significant transacton value
Owing to the prevalence of co-badged cards, SIBS maintained its dominance in the competitive credit card landscape. However, the MB WAY brand itself does not process credit transactions, which remain under the remit of international schemes such as Visa and Mastercard.
BNP Paribas leading issuer, with its Cetelem brand
BNP Paribas, through its Cetelem brand, maintained its leading position in credit card issuance in Portugal. Its strong portfolio of co-branded cards continued to fuel both popularity and growth, with partnerships including with retailers Fnac and Media Markt among others.
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Overview:
Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Credit Card Transactions industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Credit Card Transactions in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Credit Card Transactions in Portugal?
- What are the major trends key to understanding Credit Card Transactions in Portugal?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Portugal - Category analysis
Charge Cards in Portugal - Company Profile
KEY DATA FINDINGS
Charge cards lose out to credit cards
Charge cards continue to lose momentum
Fall in transaction value
Continuing decline over forecast period
Users switching to credit cards
No new players expected
SIBS lead operator
Santander maintains lead
Credit Cards in Portugal - Category analysis
Credit Cards in Portugal - Company Profile
KEY DATA FINDINGS
Credit cards key payment tool in e-commerce space
Credit cards on a high growth trajectory
Increasing number of transactions, with average value per transaction falling
Sustained growth over forecast period
AI, rewards, and customisation shaping the future of credit cards
Increasingly competitive landscape and emergence of new players
SIBS maintains dominance, but Visa accounts for significant transacton value
BNP Paribas leading issuer, with its Cetelem brand
Debit Cards in Portugal - Category analysis
Debit Cards in Portugal - Company Profile
KEY DATA FINDINGS
Commercial debit cards see significant growth
Healthy growth in numbers of cards in circulation, with commercial credit cards registering even higher growth
Increasing debit card transactions, with transaction value lowering
Continuing growth over forecast period
Fuelling transaction value: commercial cards set to lead growth
Revolut could emerge as a significant competitor over the forecast period
SIBS continues to be the leading network
CGD leading issuer, but Santander makes most gains
Pre-Paid Cards in Portugal - Category analysis
Pre-Paid Cards in Portugal - Company Profile
KEY DATA FINDINGS
Healthy performance in 2025, though future uncertain
Pre-paid cards reporting strong increase in 2025
Only marginal increase in closed loop transactions
SIBS largest operator, but Mastercard accounts for highest transaction value
Otlis leading issuer of closed loop cards, while Revolut maintains strong lead in open loop
Pre-paid cards face structural decline
Continente set to emerge as a leading player
Fintechs driving innovation in the pre-paid card segment
Store Cards in Portugal - Category analysis
Store Cards in Portugal - Company Profile
KEY DATA FINDINGS
Lack of innovation stymies store cards
Store cards in decline amid shift to co-branded credit solutions
Decline in overall transaction value, though average value per transaction increases
Store cards see further decline
BNPL gaining ground, with store cards losing out
El Corte Inglés: potential shift from store card to fully-fledged credit card
Oney still leads but focusing more on credit cards
El Corte Inglés lies in second position
Financial Cards and Payments in Portugal - Industry Overview
Continuing shift from physical cards to instant, mobile payments
KEY DATA FINDINGS
Increasing numbers of cards in circulations
Instant transfers receive boost from new regulations
Fintechs on the rise: driving innovation in Portugal’s payments landscape
AI plays increasing role
Winners and loser over forecast period
Increasingly seamless experience
Further consolidation in competitive landscape
OTLIS leading issuer, but Revolut makes most gains
SIBS leading operator that thrives on innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Credit Card Transactions
- Commercial Credit Card Transactions
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- Average Personal Credit Card Balance
- Average Personal Credit Card Limit
- Personal Credit Card Utilisation
Credit Card Transactions
Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function. Payments are tracked based on the country of residence / account issuance and include outbound spend while excluding inbound spend.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Credit Card Transactions research and analysis database.
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