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PROSPECTS AND OPPORTUNITIES
Election results likely to bring major changes to payments and lending
2024 was a year of general stability in the US economy, as factors continued to normalise. With the exception of the election cycle, the economy mostly did not present too many surprises.
Opportunities for growth
The landscape for store cards in the future will continue to be a battle against major Buy Now Pay Later and credit card issuers, but opportunities for growth remain. One place that growth could possibly be found is in emerging chains and smaller businesses.
Technology continues to offer a route to future growth
While not universally the case, store card providers have historically been less technologically integrated into modern ecosystems than more mainstream credit card issuers, and certainly less so than Buy Now Pay Later leaders, which often arose directly from fintech developers. While consumers are accustomed to easy to use smartphone apps and interconnection with digital wallets for most of the major credit card issuers, and even many of the more regional ones (with perhaps varying levels of modernised interface attractiveness), the store cards space long existed in part in harder to access portals linked directly to retailer websites.
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Overview:
Understand the latest market trends and future growth opportunities for the Store Card Transactions industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Store Card Transactions industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Store Card Transactions in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Store Card Transactions in USA?
- What are the major trends key to understanding Store Card Transactions in USA?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in the US - Category analysis
Charge Cards in the US - Company Profile
KEY DATA FINDINGS
Capital One announces intention to purchase Discover Financial Services
Uncertainty about the future of interest rates could play in favour of charge cards
American Express remains the overwhelming face of charge cards in the US
Charge cards remain a potential option for younger, credit-averse consumers
Fallout from Discover Financial Services purchase
Corporate charge card spending remains an important target for the future
Table 1 Charge Cards: Number of Cards in Circulation 2019-2024
Table 2 Charge Cards Transactions 2019-2024
Table 3 Charge Cards in Circulation: % Growth 2019-2024
Table 4 Charge Cards Transactions: % Growth 2019-2024
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 6 Commercial Charge Cards Transactions 2019-2024
Table 7 Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 8 Commercial Charge Cards Transactions: % Growth 2019-2024
Table 9 Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 10 Personal Charge Cards Transactions 2019-2024
Table 11 Personal Charge Cards in Circulation: % Growth 2019-2024
Table 12 Personal Charge Cards Transactions: % Growth 2019-2024
Table 13 Charge Cards: Number of Cards by Issuer 2019-2023
Table 14 Charge Cards: Number of Cards by Operator 2019-2023
Table 15 Charge Cards Payment Transaction Value by Issuer 2019-2023
Table 16 Charge Cards Payment Transaction Value by Operator 2019-2023
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2019-2023
Table 18 Commercial Charge Cards: Number of Cards by Operator 2019-2023
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2019-2023
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2019-2023
Table 21 Personal Charge Cards: Number of Cards by Issuer 2019-2023
Table 22 Personal Charge Cards: Number of Cards by Operator 2019-2023
Table 23 Personal Charge Cards Transaction Value by Issuer 2019-2023
Table 24 Personal Charge Cards Transaction Value by Operator 2019-2023
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2024-2029
Table 26 Forecast Charge Cards Transactions 2024-2029
Table 27 Forecast Charge Cards in Circulation: % Growth 2024-2029
Table 28 Forecast Charge Cards Transactions: % Growth 2024-2029
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2024-2029
Table 30 Forecast Commercial Charge Cards Transactions 2024-2029
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2024-2029
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2024-2029
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2024-2029
Table 34 Forecast Personal Charge Cards Transactions 2024-2029
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2024-2029
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2024-2029
Credit Cards in the US - Category analysis
Credit Cards in the US - Company Profile
KEY DATA FINDINGS
Capital One makes a shocking play as it moves to acquire Discover Financial Services
BNPL hype appears to be calming, but threats still exist if card players become complacent
Rewards scene remains robust in the US, as the market remains a global leader
CFPB announces interpretive ruling to regulate BNPL loans similar to credit cards
Corporate credit card spending continues to offer an enticing opportunity
Trump tariff plans float the potential for increased credit card spending
Table 37 Credit Cards: Number of Cards in Circulation 2019-2024
Table 38 Credit Cards Transactions 2019-2024
Table 39 Credit Cards in Circulation: % Growth 2019-2024
Table 40 Credit Cards Transactions: % Growth 2019-2024
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 42 Commercial Credit Cards Transactions 2019-2024
Table 43 Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 44 Commercial Credit Cards Transactions: % Growth 2019-2024
Table 45 Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 46 Personal Credit Cards Transactions 2019-2024
Table 47 Personal Credit Cards in Circulation: % Growth 2019-2024
Table 48 Personal Credit Cards Transactions: % Growth 2019-2024
Table 49 Credit Cards: Number of Cards by Issuer 2019-2023
Table 50 Credit Cards: Number of Cards by Operator 2019-2023
Table 51 Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 52 Credit Cards Payment Transaction Value by Operator 2019-2023
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2019-2023
Table 54 Commercial Credit Cards: Number of Cards by Operator 2019-2023
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2019-2023
Table 57 Personal Credit Cards: Number of Cards by Issuer 2019-2023
Table 58 Personal Credit Cards: Number of Cards by Operator 2019-2023
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2019-2023
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2024-2029
Table 62 Forecast Credit Cards Transactions 2024-2029
Table 63 Forecast Credit Cards in Circulation: % Growth 2024-2029
Table 64 Forecast Credit Cards Transactions: % Growth 2024-2029
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2024-2029
Table 66 Forecast Commercial Credit Cards Transactions 2024-2029
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2024-2029
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2024-2029
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2024-2029
Table 70 Forecast Personal Credit Cards Transactions 2024-2029
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2024-2029
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2024-2029
Debit Cards in the US - Category analysis
Debit Cards in the US - Company Profile
KEY DATA FINDINGS
Debit card is the number one way for consumers to pay in the US
Regulatory action remains a feature of the cards environment in 2024
US financial considerations continue to exert influence on account types
Inflation, while largely tamed, continues to rear its head
Commercial debit cards remains underpenetrated
Lawsuits and Supreme Court decision
Table 73 Debit Cards: Number of Cards in Circulation 2019-2024
Table 74 Debit Cards Transactions 2019-2024
Table 75 Debit Cards in Circulation: % Growth 2019-2024
Table 76 Debit Cards Transactions: % Growth 2019-2024
Table 77 Debit Cards: Number of Cards by Issuer 2019-2023
Table 78 Debit Cards: Number of Cards by Operator 2019-2023
Table 79 Debit Cards Payment Transaction Value by Issuer 2019-2023
Table 80 Debit Cards Payment Transaction Value by Operator 2019-2023
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2024-2029
Table 82 Forecast Debit Cards Transactions 2024-2029
Table 83 Forecast Debit Cards in Circulation: % Growth 2024-2029
Table 84 Forecast Debit Cards Transactions: % Growth 2024-2029
Pre-Paid Cards in the US - Category analysis
Pre-Paid Cards in the US - Company Profile
KEY DATA FINDINGS
Cryptocurrencies continue to grow their exposure via pre-paid cards
Lawsuits fly in pre-paid cards in 2024
Gift cards are increasingly digital
Congestion pricing and return to office will continue to boost spending on pre-paid cards
A loosening of the regulatory environment just over the horizon
Fraud frequently continues to target pre-paid cards, as the path of least resistance
Table 85 Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 86 Pre-paid Cards Transactions 2019-2024
Table 87 Pre-paid Cards in Circulation: % Growth 2019-2024
Table 88 Pre-paid Cards Transactions: % Growth 2019-2024
Table 89 Closed Loop Pre-paid Cards Transactions 2019-2024
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 91 Open Loop Pre-paid Cards Transactions 2019-2024
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 93 Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 94 Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 95 Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 96 Pre-paid Cards Transaction Value by Operator 2019-2023
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2024-2029
Table 106 Forecast Pre-paid Cards Transactions 2024-2029
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2024-2029
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2024-2029
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2024-2029
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2024-2029
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2024-2029
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2024-2029
Store Cards in the US - Category analysis
Store Cards in the US - Company Profile
KEY DATA FINDINGS
Continued pressure from BNPL and traditional credit cards
Store cards remain a crutch for many still struggling in the post-inflationary economy
Against a competitive backdrop, rewards and loyalty remain critical considerations
Election results likely to bring major changes to payments and lending
Opportunities for growth
Technology continues to offer a route to future growth
Table 113 Store Cards: Number of Cards in Circulation 2019-2024
Table 114 Store Cards Transactions 2019-2024
Table 115 Store Cards in Circulation: % Growth 2019-2024
Table 116 Store Cards Transactions: % Growth 2019-2024
Table 117 Store Cards: Number of Cards by Issuer 2019-2023
Table 118 Store Cards: Payment Transaction Value by Issuer 2019-2023
Table 119 Forecast Store Cards: Number of Cards in Circulation 2024-2029
Table 120 Forecast Store Cards Transactions 2024-2029
Table 121 Forecast Store Cards in Circulation: % Growth 2024-2029
Table 122 Forecast Store Cards Transactions: % Growth 2024-2029
Financial Cards and Payments in the US - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Crypto turns a corner and looks to friendlier faces
Competitive landscape
What next for financial cards and payments?
Table 123 Number of POS Terminals: Units 2019-2024
Table 124 Number of ATMs: Units 2019-2024
Table 125 Value Lost to Fraud 2019-2024
Table 126 Card Expenditure by Location 2024
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
Table 128 Domestic versus Foreign Spend 2024
Table 129 Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 130 Financial Cards by Category: Number of Accounts 2019-2024
Table 131 Financial Cards Transactions by Category: Value 2019-2024
Table 132 Financial Cards by Category: Number of Transactions 2019-2024
Table 133 Consumer Payments by Category: Value 2019-2024
Table 134 Consumer Payments by Category: Number of Transactions 2019-2024
Table 135 M-Commerce by Category: Value 2019-2024
Table 136 M-Commerce by Category: % Value Growth 2019-2024
Table 137 Financial Cards: Number of Cards by Issuer 2019-2023
Table 138 Financial Cards: Number of Cards by Operator 2019-2023
Table 139 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
Table 140 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
Table 141 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
Table 142 Forecast Financial Cards by Category: Number of Accounts 2024-2029
Table 143 Forecast Financial Cards Transactions by Category: Value 2024-2029
Table 144 Forecast Financial Cards by Category: Number of Transactions 2024-2029
Table 145 Forecast Consumer Payments by Category: Value 2024-2029
Table 146 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
Table 147 Forecast M-Commerce by Category: Value 2024-2029
Table 148 Forecast M-Commerce by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Store Card Transactions
A store card (also known as a retailer or private label card) contains a “pay later” component and revolving line of credit similar to credit cards. However, store cards must contain usage limited to specific stores within a predefined retail group unlike retailer co-branded cards. Co-branded credit cards issued by retailers acting as financial institutions and without usage restrictions fall into the credit card category.
See all of our definitions
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This report originates from Passport, our Store Card Transactions research and analysis database.
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