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PROSPECTS AND OPPORTUNITIES
Store cards will still have a role to play in South Korea
Although the number of store cards in circulation is expected to fall slightly in the forecast period, store card transaction volumes and values are expected to keep climbing. Store cards play a pivotal role in shaping the customer experience of a retailer and fostering brand loyalty.
Credit card companies in Korea focus on PLCC collaborations instead of launching new store cards
In Korea, financial cards companies are moving away from launching new store cards, and are instead focusing on partnerships for private label credit cards (PLCCs). A standout example of this shift is the recent collaboration between Hyundai Card and Lotte Department Store, signalling a new approach to credit offerings for major retailers.
Samsung Card partners with Shinsegae department store in its latest PLCC collaboration
Samsung Card has also introduced a new co-branded credit card, reflecting the growing trend of credit card companies forming strategic partnerships with major retailers. This collaboration, which led to the launch of the ShinBaek Rewards Samsung Card, highlights how credit card companies are looking to strengthen ties with department stores, driven by the high commission rates and strong demand for high-priced products that department stores typically offer.
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Overview:
Understand the latest market trends and future growth opportunities for the Store Card Transactions industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Store Card Transactions industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Store Card Transactions in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Store Card Transactions in South Korea?
- What are the major trends key to understanding Store Card Transactions in South Korea?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Credit Cards in South Korea - Category analysis
Credit Cards in South Korea - Company Profile
KEY DATA FINDINGS
Credit card companies in Korea reduce interest-free instalment services amidst economic pressures
Significant increase in overseas credit card spending
Hyundai remains the sole provider of Apple Pay in Korea
The evolving landscape of the PLCC segment in Korea
Expansion of travel-specific cards from debit to credit as the competition intensifies
Rising popularity of premium credit cards in Korea
Table 1 Credit Cards: Number of Cards in Circulation 2019-2024
Table 2 Credit Cards Transactions 2019-2024
Table 3 Credit Cards in Circulation: % Growth 2019-2024
Table 4 Credit Cards Transactions: % Growth 2019-2024
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 6 Commercial Credit Cards Transactions 2019-2024
Table 7 Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 8 Commercial Credit Cards Transactions: % Growth 2019-2024
Table 9 Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 10 Personal Credit Cards Transactions 2019-2024
Table 11 Personal Credit Cards in Circulation: % Growth 2019-2024
Table 12 Personal Credit Cards Transactions: % Growth 2019-2024
Table 13 Credit Cards: Number of Cards by Issuer 2019-2023
Table 14 Credit Cards: Number of Cards by Operator 2019-2023
Table 15 Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 16 Credit Cards Payment Transaction Value by Operator 2019-2023
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2019-2023
Table 18 Commercial Credit Cards: Number of Cards by Operator 2019-2023
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2019-2023
Table 21 Personal Credit Cards: Number of Cards by Issuer 2019-2023
Table 22 Personal Credit Cards: Number of Cards by Operator 2019-2023
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2019-2023
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2024-2029
Table 26 Forecast Credit Cards Transactions 2024-2029
Table 27 Forecast Credit Cards in Circulation: % Growth 2024-2029
Table 28 Forecast Credit Cards Transactions: % Growth 2024-2029
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2024-2029
Table 30 Forecast Commercial Credit Cards Transactions 2024-2029
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2024-2029
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2024-2029
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2024-2029
Table 34 Forecast Personal Credit Cards Transactions 2024-2029
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2024-2029
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2024-2029
Debit Cards in South Korea - Category analysis
Debit Cards in South Korea - Company Profile
KEY DATA FINDINGS
Debit cards in circulation decline, while usage increases
Significant growth for Hyundai and Hana in debit cards in 2023
NongHyup remains a key player in debit cards
Teen-specific cards: Meeting the needs of Generation Z and Generation Alpha
Shinhan Bank launches debit cards specifically for foreigners resident in Korea
Intensifying competition in travel-specific debit cards
Table 37 Debit Cards: Number of Cards in Circulation 2019-2024
Table 38 Debit Cards Transactions 2019-2024
Table 39 Debit Cards in Circulation: % Growth 2019-2024
Table 40 Debit Cards Transactions: % Growth 2019-2024
Table 41 Debit Cards: Number of Cards by Issuer 2019-2023
Table 42 Debit Cards: Number of Cards by Operator 2019-2023
Table 43 Debit Cards Payment Transaction Value by Issuer 2019-2023
Table 44 Debit Cards Payment Transaction Value by Operator 2019-2023
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2024-2029
Table 46 Forecast Debit Cards Transactions 2024-2029
Table 47 Forecast Debit Cards in Circulation: % Growth 2024-2029
Table 48 Forecast Debit Cards Transactions: % Growth 2024-2029
Pre-Paid Cards in South Korea - Category analysis
Pre-Paid Cards in South Korea - Company Profile
KEY DATA FINDINGS
Growing spending on pre-paid cards in Korea
The growing popularity of teenage-specific pre-paid cards in Korea
Various gift cards gaining popularity in closed loop pre-paid cards
WOW PASS: A pre-paid card for inbound tourists in Korea
Climate Card: Seoul’s new initiative for sustainable public transportation
Different players are entering pre-paid cards in Korea
Table 49 Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 50 Pre-paid Cards Transactions 2019-2024
Table 51 Pre-paid Cards in Circulation: % Growth 2019-2024
Table 52 Pre-paid Cards Transactions: % Growth 2019-2024
Table 53 Closed Loop Pre-paid Cards Transactions 2019-2024
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 55 Open Loop Pre-paid Cards Transactions 2019-2024
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 57 Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 58 Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 59 Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 60 Pre-paid Cards Transaction Value by Operator 2019-2023
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2024-2029
Table 70 Forecast Pre-paid Cards Transactions 2024-2029
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2024-2029
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2024-2029
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2024-2029
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2024-2029
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2024-2029
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2024-2029
Store Cards in South Korea - Category analysis
Store Cards in South Korea - Company Profile
KEY DATA FINDINGS
Growth in store cards driven by offering top benefits to cardholders
Hyundai Department Store dominates as its benefits promote loyalty
Hyundai aims to capture attention of younger generations
Store cards will still have a role to play in South Korea
Credit card companies in Korea focus on PLCC collaborations instead of launching new store cards
Samsung Card partners with Shinsegae department store in its latest PLCC collaboration
Table 77 Store Cards: Number of Cards in Circulation 2019-2024
Table 78 Store Cards Transactions 2019-2024
Table 79 Store Cards in Circulation: % Growth 2019-2024
Table 80 Store Cards Transactions: % Growth 2019-2024
Table 81 Store Cards: Number of Cards by Issuer 2019-2023
Table 82 Store Cards: Payment Transaction Value by Issuer 2019-2023
Table 83 Forecast Store Cards: Number of Cards in Circulation 2024-2029
Table 84 Forecast Store Cards Transactions 2024-2029
Table 85 Forecast Store Cards in Circulation: % Growth 2024-2029
Table 86 Forecast Store Cards Transactions: % Growth 2024-2029
Financial Cards and Payments in South Korea - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Financial cards targeted towards teens continue to be launched
Competitive landscape
What next for financial cards and payments?
Table 87 Number of POS Terminals: Units 2019-2024
Table 88 Number of ATMs: Units 2019-2024
Table 89 Value Lost to Fraud 2019-2024
Table 90 Card Expenditure by Location 2024
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
Table 92 Domestic versus Foreign Spend 2024
Table 93 Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 94 Financial Cards by Category: Number of Accounts 2019-2024
Table 95 Financial Cards Transactions by Category: Value 2019-2024
Table 96 Financial Cards by Category: Number of Transactions 2019-2024
Table 97 Consumer Payments by Category: Value 2019-2024
Table 98 Consumer Payments by Category: Number of Transactions 2019-2024
Table 99 M-Commerce by Category: Value 2019-2024
Table 100 M-Commerce by Category: % Value Growth 2019-2024
Table 101 Financial Cards: Number of Cards by Issuer 2019-2023
Table 102 Financial Cards: Number of Cards by Operator 2019-2023
Table 103 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
Table 104 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
Table 105 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
Table 106 Forecast Financial Cards by Category: Number of Accounts 2024-2029
Table 107 Forecast Financial Cards Transactions by Category: Value 2024-2029
Table 108 Forecast Financial Cards by Category: Number of Transactions 2024-2029
Table 109 Forecast Consumer Payments by Category: Value 2024-2029
Table 110 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
Table 111 Forecast M-Commerce by Category: Value 2024-2029
Table 112 Forecast M-Commerce by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Store Card Transactions
A store card (also known as a retailer or private label card) contains a “pay later” component and revolving line of credit similar to credit cards. However, store cards must contain usage limited to specific stores within a predefined retail group unlike retailer co-branded cards. Co-branded credit cards issued by retailers acting as financial institutions and without usage restrictions fall into the credit card category.
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This report originates from Passport, our Store Card Transactions research and analysis database.
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