COMPETITIVE LANDSCAPE
Joint card promotional events used to target wider audience
In August 2025, Shinsegae Department Store held the 5-Mazing Card Festa with five partner card brands (Citi, Samsung, Shinhan, Hana, and BC Card). As Shinsegae Department Store has the largest number of card partners in the industry, it planned this event to provide customers with extensive shopping benefits.
Hyundai Department Store Card Loewe Edition is launched
In June 2025, Hyundai Department Store launched the Hyundai Department Store Card Loewe Edition in collaboration with the Spanish luxury brand Loewe. The card was part of a limited-edition product launched between June and July 2025, with only 1,000 cards made available.
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Overview:
Understand the latest market trends and future growth opportunities for the Store Card Transactions industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Store Card Transactions industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Store Card Transactions in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Store Card Transactions in South Korea?
- What are the major trends key to understanding Store Card Transactions in South Korea?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Credit Cards in South Korea - Category analysis
Credit Cards in South Korea - Company Profile
KEY DATA FINDINGS
Credit card revenues under pressure amid economic and policy changes
Credit card companies discontinue cards offering added benefits as revenues come under pressure
Slow growth in credit card transactions reflects low purchasing power amid economic uncertainty
Hyundai Card Co moves into leading position
Steady growth as credit cards remain key form of payment
Lower credit card fees will reduce potential revenues
Credit cards rolled out to individual business owners
Players focus on the commercial segment
Hyundai Card Co delivers added services to attract corporates
Debit Cards in South Korea - Category analysis
Debit Cards in South Korea - Company Profile
KEY DATA FINDINGS
Debit cards come under pressure from BNPL
BNPL stifles debit card use among young adults
Debit card transactions witness solid increase in 2025
Growth in foreign transaction values supported by travel debit cards
Youth demographic is key target audience for debit card players
Card industry prepares to introduce stablecoins with debit card functionality
Legally authorised guardians can now obtain debit cards to support those with impaired judgement
NongHyup Bank leads with widespread branches
BC Card diversifies its business to add new revenue streams
Hyundai Card Co and KEB Hana Card Co achieve share gains in 2024
Pre-Paid Cards in South Korea - Category analysis
Pre-Paid Cards in South Korea - Company Profile
KEY DATA FINDINGS
Consistent performance for pre-paid cards
Consistent use of pre-paid cards fuelled by transportation products
Steady increase in T-Money transit card usage
Wider usage supports growth in pre-paid card transactions
New pre-paid financial cards emerge for teenagers
Pre-paid transport cards face competition from post-paid travel cards offering unlimited travel
Danal is first domestic company to directly launch a pre-paid card that supports stablecoin payments
Tmoney Co Ltd enjoys dominant position in closed looped pre-paid cards
Shinhan Card Co Ltd loses ground
Store Cards in South Korea - Category analysis
Store Cards in South Korea - Company Profile
KEY DATA FINDINGS
Store cards are limited in competitive financial cards marketplace
Sluggish performance for store cards
Galleria Platinum Woori Card added to store card portfolio
Department and convenience stores required to register as Electronic Payment Gateway (PG)
Future growth potential for private label cards
Outbound tourism to boost air miles benefits
Joint card promotional events used to target wider audience
Hyundai Department Store Card Loewe Edition is launched
Financial Cards and Payments in South Korea - Industry Overview
Shifting card usage reflects weaker purchasing power
KEY DATA FINDINGS
BNPL suppresses debit card usage
Credit card issuance has been negatively impacted
Policy initiatives boost pre-paid card use
Credit cards to remain in strong demand
Generation Alpha is a high priority to ensure longevity
Stablecoin currency is under development by fintech players
Hyundai Card Co takes lead in credit cards
KB Kookmin Card Co Ltd invests in personal and commercial cards
T-Money leverages Apple pay wallet payment service
COUNTRY REPORTS DISCLAIMER
Store Card Transactions
A store card (also known as a retailer or private label card) contains a “pay later” component and revolving line of credit similar to credit cards. However, store cards must contain usage limited to specific stores within a predefined retail group unlike retailer co-branded cards. Co-branded credit cards issued by retailers acting as financial institutions and without usage restrictions fall into the credit card category.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Store Card Transactions research and analysis database.
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