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PROSPECTS AND OPPORTUNITIES
Co-branded cards could address consumers’ concerns
One of the main drawbacks of store cards is that they can generally be used only in one specific store. To improve store cards’ popularity, issuers might introduce cards that can be used in a group of stores rather than in only one – for example, home and hardware stores such as Home Depot, Canadian Tire, and Rona, or home décor stores like Ikea, Leons’, and The Brick, and so on.
New features to promote greater use of store cards
Most conventional credit cards already have some sort of insurance included, such as travel, purchase, balance protector, and so on, or have the option of adding it for an additional fee. This is something that has encouraged consumers to use credit cards more frequently during the review period.
Negative impact on credit score will be discouraging
Given the nature of store cards, clients usually keep the balance very close to the card limit. This leads to a high credit utilisation ratio which can negatively affect an individual credit score.
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Overview:
Understand the latest market trends and future growth opportunities for the Store Card Transactions industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Store Card Transactions industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Store Card Transactions in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Store Card Transactions in Canada?
- What are the major trends key to understanding Store Card Transactions in Canada?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Canada - Category analysis
Charge Cards in Canada - Company Profile
KEY DATA FINDINGS
Cash flow restrictions reduce growth for charge cards
Small business and commercial use provide some support
High merchant fees reduce merchant acceptance
More flexibility required to reverse decline of charge cards in circulation
Lower interest rates threaten transactions and average transaction value, while low acceptance of Amex curbs category growth potential
Lack of competition leaves the door open for new operators
Table 1 Charge Cards: Number of Cards in Circulation 2019-2024
Table 2 Charge Cards Transactions 2019-2024
Table 3 Charge Cards in Circulation: % Growth 2019-2024
Table 4 Charge Cards Transactions: % Growth 2019-2024
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 6 Commercial Charge Cards Transactions 2019-2024
Table 7 Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 8 Commercial Charge Cards Transactions: % Growth 2019-2024
Table 9 Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 10 Personal Charge Cards Transactions 2019-2024
Table 11 Personal Charge Cards in Circulation: % Growth 2019-2024
Table 12 Personal Charge Cards Transactions: % Growth 2019-2024
Table 13 Charge Cards: Number of Cards by Issuer 2019-2023
Table 14 Charge Cards: Number of Cards by Operator 2019-2023
Table 15 Charge Cards Payment Transaction Value by Issuer 2019-2023
Table 16 Charge Cards Payment Transaction Value by Operator 2019-2023
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2019-2023
Table 18 Commercial Charge Cards: Number of Cards by Operator 2019-2023
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2019-2023
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2019-2023
Table 21 Personal Charge Cards: Number of Cards by Issuer 2019-2023
Table 22 Personal Charge Cards: Number of Cards by Operator 2019-2023
Table 23 Personal Charge Cards Transaction Value by Issuer 2019-2023
Table 24 Personal Charge Cards Transaction Value by Operator 2019-2023
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2024-2029
Table 26 Forecast Charge Cards Transactions 2024-2029
Table 27 Forecast Charge Cards in Circulation: % Growth 2024-2029
Table 28 Forecast Charge Cards Transactions: % Growth 2024-2029
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2024-2029
Table 30 Forecast Commercial Charge Cards Transactions 2024-2029
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2024-2029
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2024-2029
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2024-2029
Table 34 Forecast Personal Charge Cards Transactions 2024-2029
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2024-2029
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2024-2029
Credit Cards in Canada - Category analysis
Credit Cards in Canada - Company Profile
KEY DATA FINDINGS
Outstanding average credit card balance keeps on rising, as BNPL expands
New-to-Canada credit consumers drive growth for cards in circulation
Transactions and value see faster rises in 2024
Lenders to tighten credit card approval criteria due to rising level of delinquency
Reward programmes, fees and payment flexibility will shape competition, with m-commerce offering further growth potential
Overall growth set to remain robust for both personal and commercial credit cards
Table 37 Credit Cards: Number of Cards in Circulation 2019-2024
Table 38 Credit Cards Transactions 2019-2024
Table 39 Credit Cards in Circulation: % Growth 2019-2024
Table 40 Credit Cards Transactions: % Growth 2019-2024
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 42 Commercial Credit Cards Transactions 2019-2024
Table 43 Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 44 Commercial Credit Cards Transactions: % Growth 2019-2024
Table 45 Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 46 Personal Credit Cards Transactions 2019-2024
Table 47 Personal Credit Cards in Circulation: % Growth 2019-2024
Table 48 Personal Credit Cards Transactions: % Growth 2019-2024
Table 49 Credit Cards: Number of Cards by Issuer 2019-2023
Table 50 Credit Cards: Number of Cards by Operator 2019-2023
Table 51 Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 52 Credit Cards Payment Transaction Value by Operator 2019-2023
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2019-2023
Table 54 Commercial Credit Cards: Number of Cards by Operator 2019-2023
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2019-2023
Table 57 Personal Credit Cards: Number of Cards by Issuer 2019-2023
Table 58 Personal Credit Cards: Number of Cards by Operator 2019-2023
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2019-2023
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2019-2023
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2024-2029
Table 62 Forecast Credit Cards Transactions 2024-2029
Table 63 Forecast Credit Cards in Circulation: % Growth 2024-2029
Table 64 Forecast Credit Cards Transactions: % Growth 2024-2029
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2024-2029
Table 66 Forecast Commercial Credit Cards Transactions 2024-2029
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2024-2029
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2024-2029
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2024-2029
Table 70 Forecast Personal Credit Cards Transactions 2024-2029
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2024-2029
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2024-2029
Debit Cards in Canada - Category analysis
Debit Cards in Canada - Company Profile
KEY DATA FINDINGS
RBC acquires HSBC Canada, while small businesses continue to feel pressure from labour force shortage
Low transaction limits impact value growth
Reduced interchange fees agreement boosts merchant acceptance
Rising e-commerce will continue to support virtual debit cards
Sophisticated and flexible reward programmes to further support transactions
High chequing account fees may impact issuance of new debit cards and accounts
Table 73 Debit Cards: Number of Cards in Circulation 2019-2024
Table 74 Debit Cards Transactions 2019-2024
Table 75 Debit Cards in Circulation: % Growth 2019-2024
Table 76 Debit Cards Transactions: % Growth 2019-2024
Table 77 Debit Cards: Number of Cards by Issuer 2019-2023
Table 78 Debit Cards: Number of Cards by Operator 2019-2023
Table 79 Debit Cards Payment Transaction Value by Issuer 2019-2023
Table 80 Debit Cards Payment Transaction Value by Operator 2019-2023
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2024-2029
Table 82 Forecast Debit Cards Transactions 2024-2029
Table 83 Forecast Debit Cards in Circulation: % Growth 2024-2029
Table 84 Forecast Debit Cards Transactions: % Growth 2024-2029
Pre-Paid Cards in Canada - Category analysis
Pre-Paid Cards in Canada - Company Profile
KEY DATA FINDINGS
Growth driven by demand for financial inclusion
Change in immigration regulations slows growth in transactions and value for open loop pre-paid cards
Digital pre-paid options emerge key innovation and boost consumer awareness, with young people showing rising interest
Government payouts as key target for the pre-paid market in Canada
Security continues to be a key advantage for pre-paid cards, while fintech players show growing interest
Freelancers, short-term contract workers and small businesses to drive demand, as issuers invest more incentives
Table 85 Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 86 Pre-paid Cards Transactions 2019-2024
Table 87 Pre-paid Cards in Circulation: % Growth 2019-2024
Table 88 Pre-paid Cards Transactions: % Growth 2019-2024
Table 89 Closed Loop Pre-paid Cards Transactions 2019-2024
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 91 Open Loop Pre-paid Cards Transactions 2019-2024
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 93 Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 94 Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 95 Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 96 Pre-paid Cards Transaction Value by Operator 2019-2023
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2019-2023
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2024-2029
Table 106 Forecast Pre-paid Cards Transactions 2024-2029
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2024-2029
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2024-2029
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2024-2029
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2024-2029
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2024-2029
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2024-2029
Store Cards in Canada - Category analysis
Store Cards in Canada - Company Profile
KEY DATA FINDINGS
While innovation and flexibility support store cards in 2024, rise of BNPL remains real threat
Limited options hinder growth potential
Low limits contribute to low transaction and average spend growth, though digitalisation offers hope
Co-branded cards could address consumers’ concerns
New features to promote greater use of store cards
Negative impact on credit score will be discouraging
Table 113 Store Cards: Number of Cards in Circulation 2019-2024
Table 114 Store Cards Transactions 2019-2024
Table 115 Store Cards in Circulation: % Growth 2019-2024
Table 116 Store Cards Transactions: % Growth 2019-2024
Table 117 Store Cards: Number of Cards by Issuer 2019-2023
Table 118 Store Cards: Payment Transaction Value by Issuer 2019-2023
Table 119 Forecast Store Cards: Number of Cards in Circulation 2024-2029
Table 120 Forecast Store Cards Transactions 2024-2029
Table 121 Forecast Store Cards in Circulation: % Growth 2024-2029
Table 122 Forecast Store Cards Transactions: % Growth 2024-2029
Financial Cards and Payments in Canada - Industry Overview
Financial cards and payments in 2024: The big picture
2024 key trends
Competitive landscape
What next for financial cards and payments?
Table 123 Number of POS Terminals: Units 2019-2024
Table 124 Number of ATMs: Units 2019-2024
Table 125 Value Lost to Fraud 2019-2024
Table 126 Card Expenditure by Location 2024
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
Table 128 Domestic versus Foreign Spend 2024
Table 129 Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 130 Financial Cards by Category: Number of Accounts 2019-2024
Table 131 Financial Cards Transactions by Category: Value 2019-2024
Table 132 Financial Cards by Category: Number of Transactions 2019-2024
Table 133 Consumer Payments by Category: Value 2019-2024
Table 134 Consumer Payments by Category: Number of Transactions 2019-2024
Table 135 M-Commerce by Category: Value 2019-2024
Table 136 M-Commerce by Category: % Value Growth 2019-2024
Table 137 Financial Cards: Number of Cards by Issuer 2019-2023
Table 138 Financial Cards: Number of Cards by Operator 2019-2023
Table 139 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
Table 140 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
Table 141 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
Table 142 Forecast Financial Cards by Category: Number of Accounts 2024-2029
Table 143 Forecast Financial Cards Transactions by Category: Value 2024-2029
Table 144 Forecast Financial Cards by Category: Number of Transactions 2024-2029
Table 145 Forecast Consumer Payments by Category: Value 2024-2029
Table 146 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
Table 147 Forecast M-Commerce by Category: Value 2024-2029
Table 148 Forecast M-Commerce by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Store Card Transactions
A store card (also known as a retailer or private label card) contains a “pay later” component and revolving line of credit similar to credit cards. However, store cards must contain usage limited to specific stores within a predefined retail group unlike retailer co-branded cards. Co-branded credit cards issued by retailers acting as financial institutions and without usage restrictions fall into the credit card category.
See all of our definitions
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This report originates from Passport, our Store Card Transactions research and analysis database.
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