COMPETITIVE LANDSCAPE
Apple and Rolex maintain lead due to strong brand presence and continuous innovation
Apart from overall category leader Apple with a 26% value share, the competitive landscape of traditional and connected watches in the US remained fairly fragmented in 2025 with the remaining players holding single-digit share. Apple was followed at a distance by Rolex Watches USA, Inc with 8% share, supported by its leadership of traditional watches.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in USA?
- Which are the leading brands in Traditional and Connected Watches in USA?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in USA?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in USA?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in the US - Category analysis
KEY DATA FINDINGS
Slowdown, innovation, and the rise of connected health features
Tariffs and supply chain pressures affect watch price accessibility
Market polarisation prompts retailers to offer promotions
Tech innovation drives development of smart wearables
Positive outlook amid innovation, health trends and emerging competition
The untapped potential of women’s watches in the US
Value-driven trends reshaping traditional and connected watches in the US
Apple and Rolex maintain lead due to strong brand presence and continuous innovation
Retail e-commerce dominates distribution as local consumers seek convenience
Saks Fifth Avenue partners with Amazon to capture luxury clientele
Personal Accessories in the US - Industry Overview
Sustainability and value: Keys to success in the evolving US personal accessories landscape
Navigating economic headwinds in the US personal accessories industry
Luxury brands plan to pass on tariff costs to consumers through price hikes
Redefining value: Emerging brands and mindful consumers reshape local industry
Adapting for growth: Key dynamics in US personal accessories
Sustainability and resale initiatives to shape industry landscape
LVMH Moët Hennessy Louis Vuitton Inc retains lead of fragmented competitive landscape
Offline retail continues to lead, with specialists key for high-end sales
Retail e-commerce drives sales with convenience and competition
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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