It is no surprise, given the robust post-pandemic recovery of traditional watches, that slower retail current value growth is expected in the forecast period as consumption normalises. In terms of price bands, high watches is expected to continue seeing growth in the forecast period, albeit softening, particularly as growing unit prices in recent years have distanced some consumers.
While the share of retail e-commerce as a distribution channel declined following the pandemic, the channel will remain important for both traditional and connected watches over the forecast period. In turn, players are expected to continue integrating features to improve the online shopping experience, such as Cartier’s push for augmented reality (AR) on its website.
Over the forecast period, connected watches is set to outperform traditional watches in retail current value terms, largely driven by smart wearables. However, the US is seeing the start of disruption from alternatives to traditional smart wearables, such as smart rings, which are quickly gaining popularity.
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Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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