PROSPECTS AND OPPORTUNITIES
Possibility of stronger growth for high watches if the tax on luxury goods is removed
Under the new government of Javier Milei, barriers to imports have been significantly reduced, streamlining the process compared to the previous administration. This is expected to boost imports over the forecast period.
Connected watches and activity trackers (digital) set to gain ground as the categories see continued development
As technology becomes increasingly integral to everyday life, connected watches, smart watches and activity trackers (digital) are expected to record double-digit retail volume growth across the forecast period. Leading brands in these segments are expanding their offerings, providing a wider variety of models at various price points, making these products accessible to a broad range of consumers.
Opportunity for retail e-commerce to increase sales in the basic watch and mid watch categories
Retail e-commerce will continue to experience growth across the forecast period, particularly in the basic and mid watch segments. This growth will be evident across both brand-owned websites and major online marketplaces, with MercadoLibre being the leading platform.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Argentina?
- Which are the leading brands in Traditional and Connected Watches in Argentina?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Argentina?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Argentina?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Argentina - Category analysis
KEY DATA FINDINGS
High watches continue to drive retail volume growth, while other areas decline
Brands focus on cutting-edge technology and new models to expand their offerings in connected and activity watches
Hublot launches three watch models while Rolex maintains its lead of the high watch category
Possibility of stronger growth for high watches if the tax on luxury goods is removed
Connected watches and activity trackers (digital) set to gain ground as the categories see continued development
Opportunity for retail e-commerce to increase sales in the basic watch and mid watch categories
Personal Accessories in Argentina - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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