COMPETITIVE LANDSCAPE
Technos and Apple maintain lead through innovation
The traditional and connected watches market in Brazil remained highly competitive in 2025, with a mix of global players and domestic brands. Technos da Amazônia Indústria e Comércio Ltda led with a 12% share, followed closely by Apple Brasil Ltda with 8%.
Emerging trends and opportunities for businesses
The traditional and connected watches market in Brazil is expected to continue growing, driven primarily by connected watches. This growth will be fuelled by rising demand for wellness features, convenience, and tech integration, particularly among Gen Z and Millennial consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Brazil?
- Which are the leading brands in Traditional and Connected Watches in Brazil?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Brazil?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Brazil?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Brazil - Category analysis
KEY DATA FINDINGS
Connected watches drives growth
Smartwatches play key role in growth
Affordability and premium features drive market polarisation
AI and tech innovation boosts value sales growth
Tech-savvy consumers drive demand for connected watches
Affordable luxury and sustainability to shape future trends
Technos and Apple maintain lead through innovation
Emerging trends and opportunities for businesses
Retail offline dominates traditional and connected watches sales
Omnichannel strategies become essential for retailers
Gen Z drives innovation with retro appeal and affordability
Personal Accessories in Brazil - Industry Overview
Premiumisation and tech innovation key to growth
Growth despite global uncertainty
Vivara adapts to polarisation, while Casio Vintage captures young consumers with retro appeal
Gen Z drives demand for smart and connected accessories
Tech-savvy consumers drive premium growth through innovation
Sustainability and cultural relevance to shape industry dynamics
Fastest growth in traditional and connected watches driven by tech innovation
Leading brands maintain positions through innovation and strategy
Opportunities arise from market trends and consumer preferences
Retail offline remains dominant through omnichannel presence
E-commerce expands with Gen Z and Millennial consumers driving growth
Retail e-commerce plays significant role with growing competition
Sustainable luxury jewellery redefines market with eco-friendly designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
-
-
-
- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
-
- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
-
- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
-
-
-
- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
-
- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
-
- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
-
-
-
-
-
- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
-
- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
-
- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
-
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!