PROSPECTS AND OPPORTUNITIES
The slowdown of high watches, and tech innovation in connected watches
As traditional and connected watches looks to the future in Brazil, it faces a nuanced landscape in which high watches is set to see a slowdown in growth, although remaining strong, while connected watches and more affordable segments are also expected to continue to thrive. This scenario reflects broader economic trends and shifting consumer preferences, with brands adapting their strategies to capture growth opportunities in a challenging environment.
Blending tradition with technology in the future
A growing number of local brands are embracing innovation in Brazil by blending traditional craftsmanship with modern technology. This fusion of old and new is not only preserving Brazil’s horological heritage, but also creating unique opportunities to attract tech-savvy consumers and compete on the global stage.
Watches with a greater purpose
As the category evolves, sustainability and social responsibility are becoming key drivers of growth and innovation. Brands that embrace these values are not only meeting the demands of increasingly conscious consumers, but also positioning themselves as fierce competitors in a rapidly changing space.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Brazil?
- Which are the leading brands in Traditional and Connected Watches in Brazil?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Brazil?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Brazil?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Brazil - Category analysis
KEY DATA FINDINGS
The polarised world of traditional watches in Brazil
Wellness and style offered by connected watches
Balancing online and offline in traditional and connected watches
The slowdown of high watches, and tech innovation in connected watches
Blending tradition with technology in the future
Watches with a greater purpose
Personal Accessories in Brazil - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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