The culture of high watches has evolved in Mexico. The repatriation of consumption has become a significant factor in this price segment, whereby consumers who previously purchased high watches abroad now find them available in Mexico at similar or even lower prices, especially considering promotions such as interest-free monthly payments and bonuses.
In terms of trends in consumption habits and consumer behaviour, it is noted that while there are not many new brands when it comes to basic brands, mid and high watches are seeing the introduction of new brands. This shift is due to growth in sales of these watches in the Americas, especially in Mexico, which is prompting some brands to establish their own presence instead of relying on external agents.
Most sales of traditional and connected watches are still expected to be in offline stores such as jewellery and watch specialists and department stores in 2024, and this will continue in the forecast period. Nevertheless, the category has been influenced by the increasing popularity of e-commerce and digital marketing.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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