After a poor performance in 2024, traditional and connected watches is set to return to slow and steady growth in retail current value terms in the forecast period, with both traditional watches and connected watches expected to see their sales increase. Consumer confidence is set to rise as the broader economic situation improves, and an increasing number of consumers are likely to shop in the country rather than abroad.
The decline in traditional watches in 2024, particularly luxury timepieces, can be attributed in part to waning interest amongst younger consumers. Economic downturn, rising unemployment, and uncertainty about future income have dampened their willingness to invest in high watches.
Chinese consumers have been flooding to Japan for luxury spending in 2024 to take advantage of the weak yen, aggravating the slump in domestic demand for high watches. Faced with this challenge, brands are implementing new strategies to revitalise the Chinese market.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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