PROSPECTS AND OPPORTUNITIES
A return to growth, with many luxury players trying to appeal to women
After a poor performance in 2024, traditional and connected watches is set to return to slow and steady growth in retail current value terms in the forecast period, with both traditional watches and connected watches expected to see their sales increase. Consumer confidence is set to rise as the broader economic situation improves, and an increasing number of consumers are likely to shop in the country rather than abroad.
The waning appeal of traditional watches amongst younger consumers
The decline in traditional watches in 2024, particularly luxury timepieces, can be attributed in part to waning interest amongst younger consumers. Economic downturn, rising unemployment, and uncertainty about future income have dampened their willingness to invest in high watches.
Luxury brands in traditional watches will seek to reconnect with domestic consumers through cultural ties
Chinese consumers have been flooding to Japan for luxury spending in 2024 to take advantage of the weak yen, aggravating the slump in domestic demand for high watches. Faced with this challenge, brands are implementing new strategies to revitalise the Chinese market.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in China?
- Which are the leading brands in Traditional and Connected Watches in China?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in China?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in China?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in China - Category analysis
KEY DATA FINDINGS
Traditional and connected watches struggles in China in 2024
Smart wearables drives value growth for connected watches
Opportunities for some basic and mid traditional watch brands, notably Swatch
A return to growth, with many luxury players trying to appeal to women
The waning appeal of traditional watches amongst younger consumers
Luxury brands in traditional watches will seek to reconnect with domestic consumers through cultural ties
Personal Accessories in China - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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