COMPETITIVE LANDSCAPE
Rolex leads as tech rivals strengthen position
Competition for traditional and connected watches in France remained highly concentrated in 2025, with a few international groups accounting for most retail value sales. The Swatch Group led with 16% of retail value share, followed by Richemont and Rolex.
Sustainability strengthens premium positioning
Sustainability has become a more visible element of competitive strategy, particularly in response to expectations among younger consumers, including Gen Z. Environmental considerations such as recycled materials and lower-impact production processes are increasingly incorporated into product narratives at the higher end of the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in France?
- Which are the leading brands in Traditional and Connected Watches in France?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in France?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in France?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in France - Category analysis
KEY DATA FINDINGS
Innovation, sustainability and collectability drive market dynamics
Growth weakens amid selective demand
Collectability and exclusivity shape purchasing behaviour
Value-led growth amid selective demand
Technology integration underpins future demand
Rolex leads as tech rivals strengthen position
Sustainability strengthens premium positioning
Offline retail dominates watch sales in France
E-commerce retains strength
Personal Accessories in France - Industry Overview
EXECUTIVE SUMMARY
Value-led growth returns in 2025
Premium categories underpin market growth
Value growth supported despite ongoing uncertainty
Shifting consumption patterns shape uneven growth
Gen Z accelerates deconsumerism and value-led luxury
Traditional and connected watches remain best positioned for future growth
High-end players sustain influence in a fragmented landscape
Circularity and retail innovation reinforce sustainability
Production efficiency and supply chain transparency gain momentum
Retail offline remains the dominant channel for personal accessories
E-commerce maintains a stable but secondary role
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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