PROSPECTS AND OPPORTUNITIES
Modest growth expected, mainly in high-end and luxury watches
Traditional and connected watches is anticipated to see marginal positive growth in both value and volume terms over the forecast period, driven by consumer upgrades, which pushes up prices and, consequently, value growth. While affluent European and local consumers are targeted for premium and luxury timepieces, sales could also benefit from the return of Asian tourists, particularly from China.
Recovery expected in some basic and mid-range smart wearables and luxury wearables
Sales of connected watches in France had been strong until 2022, when demand began to stagnate in 2023. The decline in smartphone sales, notably of Apple and Samsung over 2023-2024, has contributed to this slowdown, as connected watches are often paired with smartphones.
Competition from second-hand, room for growth in department stores and multi-brand specialised stores, and a rebound in online sales
The second-hand market presents both a threat and opportunity for high-end watch sales. Brands like Rolex face challenges from long waiting lists for new models, pushing some consumers to opt for second-hand luxury timepieces, especially as Millennials and Gen Z increasingly view them as investments.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in France?
- Which are the leading brands in Traditional and Connected Watches in France?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in France?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in France?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in France - Category analysis
KEY DATA FINDINGS
Traditional and connected watches see a positive performance in 2024
Sales of connected watches level out, although the highest-end models are still desirable to affluent consumers
Competitive landscape based on ongoing upgrades in luxury watches and wearables
Modest growth expected, mainly in high-end and luxury watches
Recovery expected in some basic and mid-range smart wearables and luxury wearables
Competition from second-hand, room for growth in department stores and multi-brand specialised stores, and a rebound in online sales
Personal Accessories in France - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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