COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and loyalty
Traditional and connected watches in Thailand remained moderately concentrated in 2025, with the top five manufacturers holding significant shares. Casio Marketing (Thailand) Co Ltd leads the market with a 13% share, followed by Apple South Asia (Thailand) Co Ltd and Thai Samsung Electronics Co Ltd, each holding 8%, Rolex SA with 7%, and Seiko (Thailand) Co Ltd with 6%.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Thailand?
- Which are the leading brands in Traditional and Connected Watches in Thailand?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Thailand?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Thailand?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Thailand - Category analysis
KEY DATA FINDINGS
Market growth driven by health-tech adoption and luxury investment appeal
Health-tech adoption drives value sales growth
Heritage and prestige underpin premium value in traditional watches
Resale and rental options reshape market dynamics
Luxury appeal driven by Gen Z consumers
Luxury appeal and pre-owned market to drive future growth
Connected watches expected to lead growth
Leading brands maintain dominance through innovation and loyalty
Department stores and watch and jewellery specialists lead distribution
Resale and rental expands to physical and online platforms
Health-tech adoption drives innovation in watch technology
Personal Accessories in Thailand - Industry Overview
Luxury and value drive growth
Luxury and value polarisation drives growth
Traditional and connected watches lead sales
Resale and rental boom among young Thai consumers
Gen Z and circular consumption set to drive future growth
Premiumisation key to future growth in personal accessories
Digital-driven engagement to shape industry future
Sustainability to gain in importance across personal accessories
Luxury giants and local brands shape competitive landscape
Omnichannel retailing boosts sales of luxury personal accessories
Luxury brands adopt omnichannel strategies to maintain trust and prestige
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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