PROSPECTS AND OPPORTUNITIES
Premiumisation trends set to drive overall category growth
Premiumisation is expected to be a key driver of growth for traditional and connected watches in Thailand during the forecast period, shaping both product offerings and distribution channels. Emerging brands like Richard Mille could further elevate the category’s appeal, while established players continue to refine their strategies.
Pre-owned luxury watch market will see accelerated expansion during forecast period
With increasing consumer confidence, the pre-owned luxury watch market is set to see further expansion in the forecast period. The interplay of strong demand and a growing supply of certified pre-owned timepieces may undermine growth potential for the traditional and connected watches category, and as more platforms certify and authenticate pre-owned watches, consumer trust in second-hand options will continue to rise.
Further market polarisation expected for traditional and connected watches
Traditional and connected watches will see greater polarisation, with distinct trends emerging in the luxury and mass-market segments. At the luxury end, collectors and investors will continue to support demand for high-end timepieces, viewing them as both status symbols and financial assets.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Thailand?
- Which are the leading brands in Traditional and Connected Watches in Thailand?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Thailand?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Thailand?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Thailand - Category analysis
KEY DATA FINDINGS
New brands and collections energise category in 2024
Sales soar for second-hand watches
Exhibitions, pop-up stores and cafés expand across the country
Premiumisation trends set to drive overall category growth
Pre-owned luxury watch market will see accelerated expansion during forecast period
Further market polarisation expected for traditional and connected watches
Personal Accessories in Thailand - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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