PROSPECTS AND OPPORTUNITIES
Traditional watches record positive value growth while demand for connected watches is expected to decline
The traditional and connected watches market in Switzerland is expected to experience stagnant retail volume growth throughout the forecast period, with single-digit retail value growth driven by traditional watches.
High and mid watches are set to drive demand as basic watches decline
In Switzerland, the appeal of traditional watches is expected to continue outshining the novelty of connected watches over the forecast period, as consumers increasingly view traditional timepieces as timeless investments that enhance personal style and offer lasting value. Unlike connected watches, which are often viewed as temporary trends or technology-driven purchases, traditional watches are appreciated for their heritage, craftsmanship, and luxury appeal, making them coveted pieces that are worn not just for their functionality but as symbols of status and style.
Lack of innovation and competition from alternative smart wearables is set to challenge sales of connected watches
A growing focus on health and wellness has contributed to the growth of connected watches in Switzerland, as consumers increasingly seek wearable devices that track fitness metrics, heart rate, and other vital signs. However, stagnant innovation in the connected watch segment has stalled sales, particularly as the technological advancements in these devices have slowed down.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Switzerland?
- Which are the leading brands in Traditional and Connected Watches in Switzerland?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Switzerland?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Switzerland?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Switzerland - Category analysis
KEY DATA FINDINGS
Traditional watches outperform connected watches, which record a volume and value decline
The Swatch Group and Rolex SA lead the competitive landscape with strong brand reputations
Jewellery and watch specialists continue to lead sales through in-person expertise
Traditional watches record positive value growth while demand for connected watches is expected to decline
High and mid watches are set to drive demand as basic watches decline
Lack of innovation and competition from alternative smart wearables is set to challenge sales of connected watches
Personal Accessories in Switzerland - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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