PROSPECTS AND OPPORTUNITIES
Rapid store expansion and international tourist arrivals to support growth for mid- and high-priced items
Mid- to high-priced watches are forecasted to show robust growth over the next five years, underpinned by the rapid expansion of luxury watch brands and increasing international tourist arrivals. In addition, these products tend to remain better protected against fluctuations in the economy than lower-priced options.
Retailers will focus more on enhancing in-store experience, while consumers will opt for connected watches
Despite the growth of e-commerce, watch retailers in Malaysia continue to emphasise enhancing the in-store shopping experience to attract customers. In 2024, Tudor partnered with Cortina Watch to open Malaysia’s largest boutique in Pavilion Damansara Heights, offering an immersive environment where guests could explore Tudor’s iconic collections, including Pelagos, 1926, and Black Bay.
Rising living costs likely to prompt greater player investment in promotional activities
The continued increase in the cost of living in Malaysia, driven by factors such as rationalisation of petrol subsidies starting in 2025, is expected to result in higher prices for necessities, including food. To address these challenges, leading retailers such as City Chain Malaysia are likely to intensify promotional efforts to attract cost-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Malaysia?
- Which are the leading brands in Traditional and Connected Watches in Malaysia?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Malaysia?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Malaysia?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Malaysia - Category analysis
KEY DATA FINDINGS
Challenging economic environment slows growth in lower-priced watches in 2024
Rising health consciousness boosts demand for connected watches
Surging popularity of niche independent brands leads to further fragmentation in luxury watches, with players investing more in partnerships
Rapid store expansion and international tourist arrivals to support growth for mid- and high-priced items
Retailers will focus more on enhancing in-store experience, while consumers will opt for connected watches
Rising living costs likely to prompt greater player investment in promotional activities
Personal Accessories in Malaysia - Industry Overview
Personal accessories in 2024: The big picture
Key trends 2024
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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