PROSPECTS AND OPPORTUNITIES
The growing reliance on smartphones and smart wearables is expected to pose a challenge to traditional watches
Across the forecast period, the performance of traditional and connected watches in Ukraine will remain closely tied to the ongoing war. Challenges will stem from demographic trends and low disposable incomes, which are expected to take considerable time to recover once the war ends.
Connected watches and smart wearables set to lead value growth, appealing to younger consumers
Demand for connected watches and smart wearables is expected to grow healthily over the forecast period, driven by their functionality and appeal to younger consumers. These products will benefit from the regular innovation cycles of brands like Apple, Samsung, and Garmin, making them increasingly attractive to tech-savvy individuals.
Retail e-commerce is expected to gain ground, moving from a browsing platform to a sales platform
Traditional jewellery and watch specialists will continue to play a dominant role in the sale of watches over the forecast period, as consumers value expert advice and the ability to physically examine high-value products before purchasing. This is especially true for luxury watches, where tactile experiences and trust in the retailer's expertise remain key factors.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Ukraine?
- Which are the leading brands in Traditional and Connected Watches in Ukraine?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Ukraine?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Ukraine?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Ukraine - Category analysis
KEY DATA FINDINGS
Urban consumers support an uplift in retail value and volume growth
Basic quartz digital watches record strong growth, offering affordability to consumers in 2024
Apple leads with almost a quarter of share, appealing through high-tech innovation
The growing reliance on smartphones and smart wearables is expected to pose a challenge to traditional watches
Connected watches and smart wearables set to lead value growth, appealing to younger consumers
Retail e-commerce is expected to gain ground, moving from a browsing platform to a sales platform
Personal Accessories in Ukraine - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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	                - Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
 
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	                - Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
 
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	                - Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
 
 
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	                - 
	                
	                - Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
 
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	                - Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
 
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	                - High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
 
 
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	                - Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
 
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	                - Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
 
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	                - Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
 
 
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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