PROSPECTS AND OPPORTUNITIES
The luxury segment is expected to remain resilient, bolstering growth across the forecast period
Across the forecast period, retail sales in traditional and connected watches is expected to rise at a current value CAGR of 14% (2024 constant value CAGR of 11%) to reach PLN5.0 billion.
There will be an ongoing emphasis on partnerships and high-profile sponsorships
Strategic brand partnerships and prominent sponsorships, such as Omega's connection with the Olympics, are anticipated to be critical in reinforcing brand image over the forecast period. Companies with the resources to invest in such high-visibility collaborations are likely to stand out in Poland's increasingly saturated watch market.
Retail e-commerce is expected to gain ground as brands focus on direct distribution
With inflation rising at a slower pace but still exerting pressure on costs, watch brands in Poland are shifting away from third-party retailers and partnership outlets in favour of direct and online distribution. Centralised channels enable brands to streamline operations, cut costs, and maintain greater control over their brand image, while online platforms offer consumers more competitive pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Poland?
- Which are the leading brands in Traditional and Connected Watches in Poland?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Poland?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Poland?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Poland - Category analysis
KEY DATA FINDINGS
Traditional watchmakers focus on heritage and craftsmanship to remain competitive against connected watches
The ongoing expansion of the pre-owned watch market shapes buying habits in 2024
Retail e-commerce drives sales of both smartwatches and niche traditional watches
The luxury segment is expected to remain resilient, bolstering growth across the forecast period
There will be an ongoing emphasis on partnerships and high-profile sponsorships
Retail e-commerce is expected to gain ground as brands focus on direct distribution
Personal Accessories in Poland - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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