Across the forecast period, retail sales in traditional and connected watches is expected to rise at a current value CAGR of 14% (2024 constant value CAGR of 11%) to reach PLN5.0 billion.
Strategic brand partnerships and prominent sponsorships, such as Omega's connection with the Olympics, are anticipated to be critical in reinforcing brand image over the forecast period. Companies with the resources to invest in such high-visibility collaborations are likely to stand out in Poland's increasingly saturated watch market.
With inflation rising at a slower pace but still exerting pressure on costs, watch brands in Poland are shifting away from third-party retailers and partnership outlets in favour of direct and online distribution. Centralised channels enable brands to streamline operations, cut costs, and maintain greater control over their brand image, while online platforms offer consumers more competitive pricing.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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