PROSPECTS AND OPPORTUNITIES
Rise of the online channel will challenge physical retailers over the forecast period
Over the forecast period, traditional watches is expected to see growth, with high mechanical watches anticipated to register the best performance in current value terms. Traditional watches will continue to sell well through the e-commerce channel, which will register strong growth rates.
Sustainability will be increasingly important for players and consumers
Consumers in Italy are progressively changing their approach to luxury, seeking brands that reflect their personality and allow them to proudly showcase their identity. This is one of the main reasons why sustainability is increasingly central to both consumer choices and category players.
Brand image and heritage will remain key themes for traditional watches
When consumers consider purchasing a watch, the most important factors are the design, the brand and the price. Over the forecast period, Italians are expected to continue favouring major brands within mechanical watches, quartz analogue watches and quartz digital watches.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Italy?
- Which are the leading brands in Traditional and Connected Watches in Italy?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Italy?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Italy?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Italy - Category analysis
KEY DATA FINDINGS
Positive performance for watches in Italy, driven by traditional watches
Luxury brands continue to lead sales of traditional watches
New products integrating technology attract interest in 2024
Rise of the online channel will challenge physical retailers over the forecast period
Sustainability will be increasingly important for players and consumers
Brand image and heritage will remain key themes for traditional watches
Personal Accessories in Italy - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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