PROSPECTS AND OPPORTUNITIES
High-end watches to remain attractive investment in Germany
Over the forecast period, there is likely to be growing demand for high-end or luxury watches in Germany. This segment remains resilient despite potential economic uncertainty in the local market.
Timeless aesthetics and second-hand luxury market to gain momentum
There is likely to be a strong return to classic designs of watches in Germany as consumers increasingly favour timeless, minimalistic aesthetics over overly complex or sporty styles. Others will seek sophistication and longevity, with the market expected to see a resurgence in clean, understated timepieces that emphasise precision, craftsmanship and heritage.
Further expansion potential for retail e-commerce
In the following years, the expansion of retail e-commerce will play a crucial role in developing the distribution of traditional and connected watches in Germany. Innovation will drive new shopping experiences and purchasing behaviours, mainly by integrating generative AI, thus delivering a better shopping experience and product recommendations adapted to consumers’ needs and preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Germany?
- Which are the leading brands in Traditional and Connected Watches in Germany?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Germany?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Germany?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Germany - Category analysis
KEY DATA FINDINGS
Connected watches remains solid growth driver of category
Swatch Group retains overall lead with wide brand portfolio
Jewellery and watch specialists remains most popular channel for local consumers
High-end watches to remain attractive investment in Germany
Timeless aesthetics and second-hand luxury market to gain momentum
Further expansion potential for retail e-commerce
Personal Accessories in Germany - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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