PROSPECTS AND OPPORTUNITIES
Falling population challenges growth, while inbound demand will minimise decline
According to Euromonitor’s Consumers data, Japan’s total population decreased from 2019 to 2024, with an anticipated further decline from 2024 to 2029. This presents a challenge to volume growth for traditional and connected watches in the forecast period.
Shift towards higher price segments in a trend of polarisation
High watches is expected to continue driving the retail current value growth of traditional watches in Japan in the forecast period, although there is a stark disparity between urban and rural areas, exacerbated by the declining population in the countryside. In urban centres, events and exhibitions are thriving, while rural regions do not experience the same level of enthusiasm.
Coexistence of traditional watches and connected watches due to different roles
Digital activity watches, commonly known as smart bands, is anticipated to see continued growth in both retail volume and current value terms in Japan in the forecast period, largely due to their affordability and value for money. Chinese brands such as Xiaomi and Huawei will play a pivotal role in this expansion, offering the latest models priced between JPY5,000 and JPY9,000.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Japan?
- Which are the leading brands in Traditional and Connected Watches in Japan?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Japan?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Japan?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Japan - Category analysis
KEY DATA FINDINGS
Decrease in volume, but value increase: Shift to higher unit prices continues
Connected watches faces challenges to growth in Japan, but Huawei rises
Brands compete for loyalty through consumer engagement
Falling population challenges growth, while inbound demand will minimise decline
Shift towards higher price segments in a trend of polarisation
Coexistence of traditional watches and connected watches due to different roles
Personal Accessories in Japan - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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