COMPETITIVE LANDSCAPE
Rolex and Apple Watch maintain lead through brand strength
The competitive landscape of traditional and connected watches in the UK is characterised by a mix of leading global players. In 2025, The Rolex Watch Co Ltd retained its overall lead with a 13% value share due to its strength in traditional watches, followed closely by Apple Computer UK Ltd with 12% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in United Kingdom?
- Which are the leading brands in Traditional and Connected Watches in United Kingdom?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in United Kingdom?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in United Kingdom?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in the United Kingdom - Category analysis
KEY DATA FINDINGS
Connected featyres and Gen Z influence boost watch market performance
Market polarisation drives value sales growth
Generation Z influence is redefining watches for a new era in the UK
Chrono24 revamp reflects shifting second-hand landscape
Consumers to drive tech integration and strong sales for connected watches
Both luxury and local brands focus on heritage and craftsmanship
Sustainability's impact on future product development
Rolex and Apple Watch maintain lead through brand strength
Jewellery and watch specialists lead offline distribution
Specialists expand footprint and luxury hubs
Generation Z drives innovation with sustainable and tech-enhanced watches
Design and price dominate value-seeking consumer choices
Personal Accessories in the United Kingdom - Industry Overview
Value sales of personal accessories rise due to macroeconomic factors, but polarisation seen
Both luxury and value-driven segments drive sales
Daisy London and Shrimps collaboration thrives amid polarisation
Resale and rental impact personal accessories
Luxury and value-driven segments to drive sales in the future
Writing instruments to remain the largest category in volume terms
Sustainability, digitalisation, and Generation Z to shape personal accessories
Luxury conglomerates maintain their lead amidst market polarisation
Opportunities for new and existing players
Offline retail leads through specialist retailers
Retail e-commerce remains significant, but secondary to offline retail
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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