PROSPECTS AND OPPORTUNITIES
Greater focus on omni-channel strategies
Retail e-commerce is projected to maintain its rapid development over the forecast period, indicating a growing preference for convenience when shopping. There has been a noticeable increase in the percentage of male customers engaging in online shopping, underscoring the broadening appeal and accessibility of online retail platforms.
Connected watches may suffer from shorter lifecycle
Although the future growth of connected watches seems strong due to the technological benefits, they have a shorter lifecycle that needs upgrading in comparison to luxury watches. Connected watches usually rely on software support, but once the consumer electronics company no longer has the capacity to support the hardware or old software, the device becomes useless.
Second-hand sales platforms are expected to grow
Well-known second-hand sales platforms such as Chrono24, Subdial, Watchbox and Hodinkee are expected to grow in the forecast period. Millennials and Generation Z actively consider second-hand products when buying watches since sustainability is of high importance to many of these consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Turkey?
- Which are the leading brands in Traditional and Connected Watches in Turkey?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Turkey?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Turkey?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Turkey - Category analysis
KEY DATA FINDINGS
Luxury watches enjoy solid consumer demand
Rise in sales of second-hand watches
E-commerce is a key channel for watches
Greater focus on omni-channel strategies
Connected watches may suffer from shorter lifecycle
Second-hand sales platforms are expected to grow
Personal Accessories in Turkey - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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