COMPETITIVE LANDSCAPE
Garmin maintains its lead through innovation and reliability
South Africa’s traditional and connected watches market remains highly fragmented, as global and domestic brands compete for share. In 2025, Garmin Southern Africa (Pty) Ltd maintained its lead with 12% market value share, albeit down from 16% in the previous year, by leveraging its strong reputation for innovation and reliability among active consumers.
Connected watch brands prioritise wellness technology and design
Shifting consumer preferences towards connected watches, growing demand for luxury items among affluent buyers, and the expanding second-hand market present significant growth potential. Brands that can deliver innovative features alongside stylish designs—particularly advanced health tracking appealing to younger consumers—will be best positioned to capture emerging opportunities.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in South Africa?
- Which are the leading brands in Traditional and Connected Watches in South Africa?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in South Africa?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in South Africa?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in South Africa - Category analysis
KEY DATA FINDINGS
Gen Z consumers fuel growth in connected watches market
Gen Z consumers drive sales of wellness-focused connected watches
Connected watches drive growth with innovative features
Market polarisation shapes consumer preferences and sales channels
Aspirational consumers will drive growth for affordable luxury brands
Connected watches set to outpace traditional watches in growth and adoption
Sustainability and authentication expexted to shape business strategies and consumer trust
Garmin maintains its lead through innovation and reliability
Connected watch brands prioritise wellness technology and design
Consumers prefer physical stores for experiential purchasing
Enhanced user experience drives steady e-commerce growth
Resale market grows as consumers seek affordable luxury timepieces
Personal Accessories in South Africa - Industry Overview
South Africa’s personal accessories market thrives on affordable luxury and sustainability
Market polarisation drives retailers to expand value-focused offerings
Bags and luggage remains the largest category, with dynamic growth
Gen Z consumer driving demand for sustainability and inclusivity
Retailers adapt to consumer behaviour with value offerings
Resale platforms support demand for second-hand bags through affordability
Connected watches set to be the fastest growing subcategory
Leading companies maintain lead amid market polarisation
Offline retail dominates sales through specialists
Retail e-commerce drives growth with convenience and enhancements
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
-
-
-
- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
-
- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
-
- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
-
-
-
- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
-
- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
-
- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
-
-
-
-
-
- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
-
- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
-
- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
-
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!