COMPETITIVE LANDSCAPE
Xiaomi and Samsung lead through innovation
The traditional and connected watches market in Indonesia remains highly competitive, with a mix of global players and local brands. In 2025, the top manufacturers by retail value share were Xiaomi Corp with 9%, Samsung Electronics Indonesia PT with 8%, and Apple Inc with 7%.
No significant mergers or acquisitions in 2025
There were no significant mergers or acquisitions in 2025, and none are anticipated in 2026. Additionally, there were no notable and innovative product launches from late 2025 or planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Indonesia?
- Which are the leading brands in Traditional and Connected Watches in Indonesia?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Indonesia?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Indonesia?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Indonesia - Category analysis
KEY DATA FINDINGS
Smartwatches the main growth driver in 2025
Luxury and budget watches drive market polarisation
Connected watches lead growth with health-tech innovation
Travel and tourism supports growth and informs new product development
Connected watches drive growth with health-tech innovation
Health-tech innovation, sustainability and exclusivity set to shape consumer preferences
E-commerce and local production to influence future sales
Xiaomi and Samsung lead through innovation
No significant mergers or acquisitions in 2025
Jewellery and watch specialists lead sales
Retail e-commerce drives growth in affordable connected watches
Omnichannel strategies bridge premium and affordable watch sales
Local brands drive innovation with cultural and sustainable touches
Ma.ja Watch showcases blend of heritage and innovation
Personal Accessories in Indonesia - Industry Overview
Sales grow fuelled by digital innovation, sustainability and a strong rebound in tourism
Market polarisation has a big impact on the market
Smaller brands gain market share through digital channels
Bright outlook for personal accessories in Indonesia
Traditional and connected watches lead growth with cultural relevance and innovation
Domestic brands strengthen their market position through localised production
Leading brands maintain share through segmentation and innovation
No significant mergers or acquisitions in 2025
Jewellery and watch specialists lead offline sales
Retail e-commerce grows rapidly with digital platforms
Hybrid shopping behaviour emerges as a key trend
Gen Z drives demand for customisable and affordable products
Local brands innovate with sustainable and cultural themes
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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