PROSPECTS AND OPPORTUNITIES
Positive retail value growth driven by investors, customisation and a strong performance from connected watches
Traditional and connected watches in Sweden is expected to see stable value growth over the forecast period, with retail sales projected to rise at a current value CAGR of 9% (7% in constant value). Luxury watches will remain popular among a small but dedicated group of collectors and investors, in addition to wealthier buyers who purchases these are fashion and status symbols.
Swedish watch brands will seek to capitalise upon their local heritage
Swedish watch brands are expected to remain prominent across the forecast period. Aside from the internationally renowned Daniel Wellington brand, several other Swedish players, such as Mockberg, Kronaby, Karl Gustaf, and Carl Edmond, have managed to establish themselves in the competitive landscape, primarily through offering affordable basic to mid-priced watches in simple designs that appeal to the minimalistic design preferences of Swedish consumers.
Luxury players are expected to balance an online presence with exclusive instore experiences
Retail e-commerce in Sweden is expected to continue growing steadily and gaining share, with a stronger focus on further developing omnichannel strategies. Retailers, particularly in the luxury segment, will continue to balance the convenience of retail e-commerce with the need for in-person experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional and Connected Watches in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional and Connected Watches in Sweden?
- Which are the leading brands in Traditional and Connected Watches in Sweden?
- How significant is tourism in determining sales and demand for Traditional and Connected Watches in Sweden?
- How are COVID-19 and global recession impacting demand for Traditional and Connected Watches in Sweden?
- In the wake of COVID-19, how soon can Traditional and Connected Watches be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Traditional and Connected Watches in Sweden - Category analysis
KEY DATA FINDINGS
Positive retail value growth with basic mechanical watches recording solid results
Connected watches drive the strongest value growth, benefiting from the rising health and wellness trend
Brands place emphasis on sustainability while second-hand options remain popular
Positive retail value growth driven by investors, customisation and a strong performance from connected watches
Swedish watch brands will seek to capitalise upon their local heritage
Luxury players are expected to balance an online presence with exclusive instore experiences
Personal Accessories in Sweden - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Traditional and Connected Watches
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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