PROSPECTS AND OPPORTUNITIES
The back-to-school season will remain the core sales driver for writing instruments over the forecast period
Writing instruments in the US is expected to see challenges in both retail current value and volume terms over the forecast period, although the former is set to return to slight growth. In addition, the volume performance has slowly been improving, from a high-single digit decline in 2022, to a marginal decline expected in 2024, signalling some normalisation may be on the horizon, with only a negligible decline anticipated in the forecast period overall.
Expectation of low birth rate and decline in key target population could limit growth opportunities for writing instruments
Apart from consumer trends, writing instruments in the US will also have to contend with unfavourable demographic trends, which may moderate growth in the forecast period. Looking at the total US population, it is expected to grow at a moderate 0.
Retail e-commerce set to grow as consumers appreciate its convenience and cost-effectiveness
The development of e-commerce and omnichannel strategies will be essential for writing instruments in the forecast period. Similar to other categories, writing instruments saw a pandemic-induced bump in sales via retail e-commerce in 2020, with normalisation of distribution following soon afterwards.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in USA?
- Which are the leading brands in Writing Instruments in USA?
- How significant is tourism in determining sales and demand for Writing Instruments in USA?
- How are COVID-19 and global recession impacting demand for Writing Instruments in USA?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in the US - Category analysis
KEY DATA FINDINGS
Although a marginal improvement is expected from the growth rate in 2023, writing instruments continues struggling in 2024
Leading players explore opportunities in the creative writing segment
Brands balance innovative efforts to address the needs of more creative consumers and function
The back-to-school season will remain the core sales driver for writing instruments over the forecast period
Expectation of low birth rate and decline in key target population could limit growth opportunities for writing instruments
Retail e-commerce set to grow as consumers appreciate its convenience and cost-effectiveness
Personal Accessories in the US - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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