COMPETITIVE LANDSCAPE
Newell Brands and Bic Corp lead concentrated competitive landscape
The writing instruments landscape in the US is characterised as fairly concentrated, with the top two players, Newell Brands and Bic Corp, holding a combined retail value share of 46% in 2025. The category has remained relatively stable in terms of concentration over the review period, with the top players maintaining their positions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in USA?
- Which are the leading brands in Writing Instruments in USA?
- How significant is tourism in determining sales and demand for Writing Instruments in USA?
- How are COVID-19 and global recession impacting demand for Writing Instruments in USA?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in the US - Category analysis
KEY DATA FINDINGS
Essentials and nostalgia fuel modest rebound and future growth
Retailers pull back on back-to-school price increases amid economic uncertainty
Newell Brands shifts production to mitigate impact of tariffs
Crayola and Newell Brands leverage social media and AI
Manufacturers emphasise products offering specific value and digital strategies
Comfort, innovation, and a cursive comeback
Digital channels and demographic trends to shape future
Newell Brands and Bic Corp lead concentrated competitive landscape
Retail e-commerce leads distribution with competitive prices
Retail offline remains significant despite online growth
Personal Accessories in the US - Industry Overview
Sustainability and value: Keys to success in the evolving US personal accessories landscape
Navigating economic headwinds in the US personal accessories industry
Luxury brands plan to pass on tariff costs to consumers through price hikes
Redefining value: Emerging brands and mindful consumers reshape local industry
Adapting for growth: Key dynamics in US personal accessories
Sustainability and resale initiatives to shape industry landscape
LVMH Moët Hennessy Louis Vuitton Inc retains lead of fragmented competitive landscape
Offline retail continues to lead, with specialists key for high-end sales
Retail e-commerce drives sales with convenience and competition
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
-
- Graphite Pencils
- Mechanical Pencils
-
- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
-
- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!