PROSPECTS AND OPPORTUNITIES
Limited scope for development in a category in structural volume decline
There is limited scope for prospects and opportunities in writing instruments over the forecast period. Indeed, in volume terms, the category has been in a slump since the 2020-2021 period when it received a boost from the era of home seclusion during the pandemic.
Online marketplaces to fuel e-commerce sales
Cannibalisation between store-based retailing and e-commerce is expected to intensify in luxury and premium writing instruments. Multi-brand stores are losing ground, as customers increasingly turn to online platforms for limited series of these products.
Growing competition from second-hand and rising sustaible offerings
The second-hand market for luxury pens is increasing in France, enhancing the perception of these accessories as investment items. However, this trend may also cannibalise sales of new luxury pens.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in France?
- Which are the leading brands in Writing Instruments in France?
- How significant is tourism in determining sales and demand for Writing Instruments in France?
- How are COVID-19 and global recession impacting demand for Writing Instruments in France?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in France - Category analysis
KEY DATA FINDINGS
2024 proved to be a disappointing year for writing instruments
The event of the Olympics did not boost sales of luxury writing instruments
Bic maintains leadership in basic products, while Montblanc is the most popular luxury pen
Limited scope for development in a category in structural volume decline
Online marketplaces to fuel e-commerce sales
Growing competition from second-hand and rising sustaible offerings
Personal Accessories in France - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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