PROSPECTS AND OPPORTUNITIES
Positive but weak volume growth for writing instruments over forecast period
Writing instruments in the UK is predicted to record low but positive retail volume growth over the forecast period, while the overall value of the category (at constant 2024 prices) is expected to further decline. The primary driver behind this weak performance will be the decline in analogue methods of notetaking, writing and learning.
Further impact of widescale digitalisation in education to be felt
Despite the increasing tech pushback in education, widescale expansion and further investment in terms of integrating technology-led solutions in academic environments across the UK is expected to continue, which will ultimately impact demand for writing instruments in the long term. This is validated by public opinion to a certain extent, as found by the 2024 study of public attitudes towards the use of AI in education, conducted by the Department for Education and the Responsible Technology Adoption Unit, which forms part of the Department for Science, Innovation and Technology.
Sustainability and innovation imperative in a stagnating environment
Navigating the turbulent future of writing instruments in the UK over the forecast period will be challenging for players. A key point of differentiation will continue to be innovation and sustainability efforts to encourage purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in United Kingdom?
- Which are the leading brands in Writing Instruments in United Kingdom?
- How significant is tourism in determining sales and demand for Writing Instruments in United Kingdom?
- How are COVID-19 and global recession impacting demand for Writing Instruments in United Kingdom?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in the United Kingdom - Category analysis
KEY DATA FINDINGS
Despite some stability post-pandemic, writing instruments continues to thrive
Digitisation across local schools is rising challenge
Unchanged competitive landscape at the top, but smaller players make gains
Positive but weak volume growth for writing instruments over forecast period
Further impact of widescale digitalisation in education to be felt
Sustainability and innovation imperative in a stagnating environment
Personal Accessories in the United Kingdom - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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