PROSPECTS AND OPPORTUNITIES
Demand for writing instruments will continue to grow despite shift towards digital devices
Demand for writing instruments will continue to see positive growth in current value terms during the forecast period, mainly due to an increase in the number of children in Indonesia. Although there is a general shift towards digital devices for everyday writing tasks, Indonesian parents will continue to buy writing instruments for their children, valuing the importance of writing and drawing by hand in fostering creativity and brain development.
Faber Castell is set to maintain its lead thanks to ongoing innovation and events
Over the forecast period, Faber-Castell is expected to seek to maintain its competitive advantage through continued investment in new product innovation. One notable new launch is the Little Creatives range of art materials, which is targeted at pre-school children aged three to five years.
Writing instruments will be threatened by digitalisation, but CSR programmes may help boost sales
The demand for upper-tier writing instruments, such as premium pens and stationery, saw stable growth across the review period. However, an increasing shift towards digital writing tools such as smartphones, tablets and laptops, and the efficiency of these devices for notetaking, scheduling and communication, are likely to limit demand for traditional writing instruments in the future.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in Indonesia?
- Which are the leading brands in Writing Instruments in Indonesia?
- How significant is tourism in determining sales and demand for Writing Instruments in Indonesia?
- How are COVID-19 and global recession impacting demand for Writing Instruments in Indonesia?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in Indonesia - Category analysis
KEY DATA FINDINGS
School and office activity continues to drive sales of writing instruments in Indonesia
Colouring enjoys healthy growth as Indonesians recognise the importance of drawing and colouring for children’s development
Early child education focuses on introduction to colouring
Demand for writing instruments will continue to grow despite shift towards digital devices
Faber Castell is set to maintain its lead thanks to ongoing innovation and events
Writing instruments will be threatened by digitalisation, but CSR programmes may help boost sales
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2024 key trends
Competitive landscape
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What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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