PROSPECTS AND OPPORTUNITIES
The rise of the second-hand market
In the United Arab Emirates, the second-hand market for luxury pens is expanding, with some buyers viewing these items as alternative investment vehicles. Although this trend had not significantly impacted new sales of luxury pens in the United Arab Emirates at the end of the review period, potential for competition is evident.
Travel spend drives sales of premium writing instruments
Shopping is a major draw for visitors to the United Arab Emirates, and with record-breaking travel numbers in 2024, this trend is unlikely to slow in the coming years. Tourists are estimated to account for over 60% of luxury retail spending, which helps drive the growth of luxury writing instruments at a faster rate than mass options.
Room for growth via e-commerce
Overall, there has been a strong shift towards e-commerce within personal accessories in the United Arab Emirates, largely because many store-based retailers, including department stores and specialists, have made substantial investments in online platforms and a digital presence since the pandemic. However, a notable exception to this trend is that many stationery stores and bookstores, such as Borders, still lack dedicated e-commerce channels, presenting potential for future growth in this area.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in United Arab Emirates?
- Which are the leading brands in Writing Instruments in United Arab Emirates?
- How significant is tourism in determining sales and demand for Writing Instruments in United Arab Emirates?
- How are COVID-19 and global recession impacting demand for Writing Instruments in United Arab Emirates?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Category growth more subdued than previous year as nostalgia trend wanes
Colouring leads volume growth within writing instruments
MICE events are a major driver of demand for pens
The rise of the second-hand market
Travel spend drives sales of premium writing instruments
Room for growth via e-commerce
Personal Accessories in the United Arab Emirates - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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