PROSPECTS AND OPPORTUNITIES
Price pressure for everyday items, yet consumers appreciate innovative new product development
Challenges will remain for writing instruments over the forecast period, with the category predicted to record a -1% value CAGR (at constant 2024 prices), despite low volume growth. Mechanical pencils, colouring and other writing accessories are anticipated to be the only positive performers in value terms.
Winding down of unstructured technology and reliance on screens in classrooms to lead to greater use of traditional writing instruments
Writing instruments has long been under pressure from the encroaching presence of smartphones and digital devices. However, in Australia, there have been moves to limit access to social media among younger users and reduce the amount of screen time in classrooms.
Social impact programmes to further focus on youth mental health
Given the target audience of younger consumers for brands of writing instruments in Australia, it is unsurprising that they leverage social impact and DEI programmes for greater engagement, namely through youth mental health programmes. Notable examples over the review period include Smiggle for Dolly’s Dream Foundation and Typo for Born This Way Foundation.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in Australia?
- Which are the leading brands in Writing Instruments in Australia?
- How significant is tourism in determining sales and demand for Writing Instruments in Australia?
- How are COVID-19 and global recession impacting demand for Writing Instruments in Australia?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in Australia - Category analysis
KEY DATA FINDINGS
Back-to-school season boosts demand for writing instruments
Luxury writing instruments still represent elevated gifting experience
Competitive landscape split across branded essentials and local innovation
Price pressure for everyday items, yet consumers appreciate innovative new product development
Winding down of unstructured technology and reliance on screens in classrooms to lead to greater use of traditional writing instruments
Social impact programmes to further focus on youth mental health
Personal Accessories in Australia - Industry Overview
Personal accessories in 2024: The big picture
Influence of Generation Z and millennials shapes consumer behaviour
Innovative new product development, expanding engagement and corporate acquisition ensure dynamic competitive landscape
Retail developments focus on increasing vertical integration of specialists and building seamless omnichannel strategies
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
-
- Graphite Pencils
- Mechanical Pencils
-
- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
-
- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!