PROSPECTS AND OPPORTUNITIES
Players likely to increasingly explore more sustainable options
German consumers have demonstrated increasing demand for sustainable products in recent years, prompting manufacturers to utilise recycled and recyclable materials in response to environmental concerns. This trend is expected to evolve further in the coming years.
Interest in new crafts and more inclusive writing instruments to propel growth
The rapid development of digitalisation in Germany has resulted in new habits in education and self-taught artists, who can turn to social media to learn different techniques. Platforms such as YouTube and TikTok have become cornerstones for consumers wanting to learn new crafts, especially as they offer free tutorials.
Digital platforms set to gain further ground in the coming years
Although retail offline continued to drive distribution of writing instruments in Germany at the end of the review period, allowing consumers to test products prior to purchase, retail e-commerce is gaining popularity as an alternative channel, particularly for repeat purchases, due to its convenience. Online shopping allows consumers to compare different features, prices, and brands while shopping from anywhere at any time.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in Germany?
- Which are the leading brands in Writing Instruments in Germany?
- How significant is tourism in determining sales and demand for Writing Instruments in Germany?
- How are COVID-19 and global recession impacting demand for Writing Instruments in Germany?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in Germany - Category analysis
KEY DATA FINDINGS
Improving sales with consumers prioritising essential writing instruments
Faber-Castell strengthens lead of fairly fragmented competitive landscape
Retail offline dominates but e-commerce continues to make gains
Players likely to increasingly explore more sustainable options
Interest in new crafts and more inclusive writing instruments to propel growth
Digital platforms set to gain further ground in the coming years
Personal Accessories in Germany - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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