PROSPECTS AND OPPORTUNITIES
Growth set to continue despite the challenges
The move to paperless offices and homes, and changing education policy are expected to continue to limit the growth of writing instruments in China moving forward. The declining birth rate also poses a long-term challenge, especially as the current newborns reach school age in the coming years, with a reduction in the number of students.
Traditional channels hold their ground, but online sales set to see a continued rise
Writing instruments in China is characterised by a diverse distribution network, encompassing traditional channels such as stationers/office supply stores, supermarkets, and e-commerce platforms. Grocery retailers, historically a significant sales channel, leverage their broad reach and relatively low operating costs to offer stationery alongside daily necessities.
Facing challenges, players are likely to continue to diversify their portfolios
With overall writing instruments facing challenges, it will be necessary for players to diversify their portfolios to drive growth. For instance, some manufacturers are experimenting with initiatives such as combining the popular blind box strategy with writing instruments by launching stationery blind boxes to attract consumers with more interactive and fun products.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in China?
- Which are the leading brands in Writing Instruments in China?
- How significant is tourism in determining sales and demand for Writing Instruments in China?
- How are COVID-19 and global recession impacting demand for Writing Instruments in China?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in China - Category analysis
KEY DATA FINDINGS
Writing instruments sees downwards pressures, but maintains modest growth
Leading player consolidates its position
Shifting focus of writing instruments towards cultural relevance and sustainability
Growth set to continue despite the challenges
Traditional channels hold their ground, but online sales set to see a continued rise
Facing challenges, players are likely to continue to diversify their portfolios
Personal Accessories in China - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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