PROSPECTS AND OPPORTUNITIES
Shift from unbranded and counterfeit products towards branded products
There is an ongoing shift from unbranded and counterfeit products towards recognised brands, driven by increased parental awareness of the potential health risks associated with generic and unbranded items. This shift indicates a growing preference for trusted, established brands in writing instruments.
Stronger focus on e-commerce channels over the forecast period
Players are set to focus on developing their e-commerce platforms over the forecast period. Digital marketing will therefore be an important strategy adopted by many brands looking to attract younger generations, as they spend a great deal of time on digital devices.
Supermarkets and hypermarkets shares will grow further
Supermarkets and hypermarkets are becoming a key channel for stationery in Turkey particularly during peak seasons such as the back to school period. This growth trend impacts independent stationary stores negatively, as chain stores continue to expand and acquire more value share from traditional unchained stationery outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Writing Instruments in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Writing Instruments in Turkey?
- Which are the leading brands in Writing Instruments in Turkey?
- How significant is tourism in determining sales and demand for Writing Instruments in Turkey?
- How are COVID-19 and global recession impacting demand for Writing Instruments in Turkey?
- In the wake of COVID-19, how soon can Writing Instruments be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Writing Instruments in Turkey - Category analysis
KEY DATA FINDINGS
Private label grows amid inflationary conditions
Digital writing instruments continue to hamper growth in writing instruments
Corporate gifting loses popularity
Shift from unbranded and counterfeit products towards branded products
Stronger focus on e-commerce channels over the forecast period
Supermarkets and hypermarkets shares will grow further
Personal Accessories in Turkey - Industry Overview
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
The following categories and subcategories are included:
Writing Instruments
- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Writing Instruments research and analysis database.
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